Tag: marketing and marketing mix

Questions Related to marketing and marketing mix

'Place' element in marketing mix indicates ______.

  1. Physical production

  2. Physical exchange

  3. Physical distribution

  4. Physical consumption


Correct Option: C

Who has defined Marketing Mix as "set of marketing tools that the firm uses to pursue its marketing objectives in the target market"?

  1. Culliton

  2. Kotler

  3. William J. Stanton

  4. Howard and Upton


Correct Option: B

Handloom societies like APPCO, Bayanika, Haryana handloom etc are examples of

  1. Producers' co-operative societies

  2. Co-operative marketing societies

  3. Co-operative credit societies

  4. Consumers's co-operative societies


Correct Option: A