Tag: evolution of marketing

Questions Related to evolution of marketing

An option that gives investors right to sell a stock at predefined price is classified as ______________.

commercial applications sales and selling process distinction between marketing and sales meaning, elements and factors influencing marketing mix evolution of marketing

  1. put option

  2. call option

  3. money back options

  4. out of money options

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Correct Option: A

Which of the following is not an element of Marketing Mix?

commercial applications sales and selling process distinction between marketing and sales meaning, elements and factors influencing marketing mix evolution of marketing

  1. Product

  2. Profit

  3. Price

  4. Promotion

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Correct Option: B

The element of marketing mix is described as.

commercial applications sales and selling process distinction between marketing and sales meaning, elements and factors influencing marketing mix evolution of marketing

  1. Profit, power, price and product

  2. Price, product, place and promotion

  3. Place, promotion, product and profit

  4. Product, Price, Place and Promotion

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Correct Option: D

The classification of Four P's was popularized by _______.

commercial applications sales and selling process distinction between marketing and sales meaning, elements and factors influencing marketing mix evolution of marketing

  1. Neil H. Borden

  2. E. Jerome McCarthy

  3. Kotler

  4. Levitt

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Correct Option: B

Product-mix applies to firms dealing with.

commercial applications sales and selling process distinction between marketing and sales meaning, elements and factors influencing marketing mix evolution of marketing

  1. A single product

  2. A number of products

  3. Homogeneous product

  4. Hetrogeneous product

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Correct Option: B

Product policy is needed.

commercial applications sales and selling process distinction between marketing and sales meaning, elements and factors influencing marketing mix evolution of marketing

  1. To guide the activities of the firm towards common goal

  2. To lead the firm towards current profits and long term growth

  3. To decide appropriate product mix at any given time

  4. All the above

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Correct Option: D

The composite of products offered for sale by a firm or a business is?

commercial applications sales and selling process distinction between marketing and sales meaning, elements and factors influencing marketing mix evolution of marketing

  1. Market mix

  2. Product mix

  3. Distribution of channel

  4. Law of demand

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Correct Option: B

Product policy leads to.

commercial applications sales and selling process distinction between marketing and sales meaning, elements and factors influencing marketing mix evolution of marketing

  1. Product objective

  2. Productive strategies

  3. Maximisation profit

  4. Both (A) and (B)

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Correct Option: D

The fundamental reason for changing product mix is the change in.

commercial applications sales and selling process distinction between marketing and sales meaning, elements and factors influencing marketing mix evolution of marketing

  1. The market supply

  2. The market demand

  3. Population

  4. Consumer behaviour

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Correct Option: B

Managing product mix is a part of.

commercial applications sales and selling process distinction between marketing and sales meaning, elements and factors influencing marketing mix evolution of marketing

  1. Price policy of a firm

  2. Product policy of a firm

  3. Sales policy of a firm

  4. Trade policy of firm

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Correct Option: B