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Introduction to Journalism and Mass Communication

Description: Introduction to Journalism and Mass Communication
Number of Questions: 20
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Tags: Introduction to Journalism and Mass Communication Communication Mass Communication
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Communication needs a

  1. sender

  2. receiver

  3. channel

  4. both (a) and (b)


Correct Option: C
Explanation:

Correct option is (3).

The ability to understand and interpret mass communication message is

  1. digital integration

  2. interpersonal multiple intelligence

  3. medial literacy

  4. multi-tasking


Correct Option: C
Explanation:

Correct option is (3).

Interpersonal communication is

  1. talking to oneself

  2. person to person contact

  3. one person talking to a large audience

  4. number of persons interacting at the same time


Correct Option: B
Explanation:

Correct option is (2).

“The reach of mass media is quite strong in India, but comparatively the access to them is very weak”. This statement is

  1. definitely true

  2. probably true

  3. definitely false

  4. probably false


Correct Option: A
Explanation:

Correct option is (1).

Which of the following is/are example(s) of channels used in the communication process?

  1. E-mail

  2. Newspapers

  3. Telephone lines

  4. All of the above


Correct Option: D
Explanation:

Correct option is (4).

Audience and feed back are the two main components of

  1. interpersonal communication

  2. intrapersonal communication

  3. mass communication

  4. none of the above


Correct Option: C
Explanation:

Correct option is (3).

A common way for media organizations to achieve their profit goals is through

  1. serving very small audiences

  2. fiercely competitive pricing

  3. cutting costs and expenses

  4. all of these


Correct Option: C
Explanation:

Correct option is (3).

Who introduced the concept of noise in his model of communication?

  1. Wilbur Schramn

  2. George Gerbner

  3. Charles Osgard

  4. Shanmon and Weaver


Correct Option: D
Explanation:

Correct option is (4).

All of the following are sources of funding for mass media except

  1. perpetual deficits

  2. audience donations

  3. government susibies

  4. advertising revenue


Correct Option: A
Explanation:

Correct option is (1).

Which of the following is an example of media convergence, the melding of previously separate media forms?

  1. Radio

  2. Books

  3. The internet

  4. All of these


Correct Option: D
Explanation:

Correct option is (4).

Which of the following is an impediment to mass communication?

  1. Obstinate noise

  2. Channel noise

  3. Symbiotic noise

  4. All of these


Correct Option: B
Explanation:

Correct option is (2).

In which of Shannon - Weaver mode are thoughts transformed into message?

  1. Transmission

  2. Stimulation

  3. Internalization

  4. Encoding


Correct Option: D
Explanation:

Correct option is (4).

“Communication is a process which increases communality.” Who coined this definition?

  1. Denis Mc Quail

  2. John Adair

  3. Ashley and Floyd

  4. None of these


Correct Option: A
Explanation:

Correct option is (1).

Which of the following is an example of new media?

  1. Magazine

  2. The internet during the last 20th century

  3. Paperback books

  4. All of the above


Correct Option: B
Explanation:

Correct option is (2).

Which award is the highest literary award given to the authors of British, Irish and Commonwealth countries?

  1. Pulitzen prize

  2. Booker prize

  3. Magsaysay award

  4. Nobel prize


Correct Option: B
Explanation:

Correct option is (2).

In order to effectively supply messages to consumers, a media organization must

  1. generate or obtain a variety of content

  2. distribute a variety of content

  3. present a market place of ideas

  4. all of the above


Correct Option: D
Explanation:

Correct option is (4).

Which of the following is an organizational barrier?

  1. Response towards superiors

  2. Attitude towards authority

  3. Satisfaction deprived

  4. Rules and regulations


Correct Option: D
Explanation:

Correct option is (4).

Which of the following are sources of feedback?

  1. Self feedback

  2. Customer feedback

  3. Listener feedback

  4. All of the above


Correct Option: D
Explanation:

Correct option is (4).

In whose memory is the Pulitzer Award given?

  1. Joseph

  2. McQuail

  3. Schramm

  4. Adair


Correct Option: A
Explanation:

Correct option is (1).

In how many parts is communication divided?

  1. Four

  2. Five

  3. Six

  4. Nine


Correct Option: C
Explanation:

Correct option is (3).

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