Third-party candidates in the United States face a number of challenges, including lack of name recognition, limited campaign funds, and difficulty in gaining ballot access.

Favorable media coverage is not typically considered an obstacle faced by political campaigns, as it can be beneficial to a candidate's chances of success.

Party loyalty, partisan bias, and straight-ticket voting are all terms used to describe the tendency of voters to support candidates from their own party, regardless of their qualifications or positions on the issues.

Increased voter turnout is not typically considered a potential consequence of negative advertising in political campaigns, as it is more likely to lead to reduced voter turnout, voter apathy, and increased polarization.

Microtargeting is the practice of targeting specific voters with tailored messages and advertisements based on their individual characteristics, such as their demographics, interests, and voting history.

Greater voter engagement is not typically considered a challenge faced by political campaigns in the digital age, as it is more likely to be a positive development.

Social media marketing is the practice of using social media platforms to spread political messages and engage with voters.

Reduced transparency is not typically considered a benefit of using social media in political campaigns, as it is more likely to be a drawback.

Data mining is the practice of using data analytics to identify and target specific voters based on their individual characteristics, such as their demographics, interests, and voting history.

Greater voter engagement is not typically considered a challenge faced by political campaigns in the digital age, as it is more likely to be a positive development.

Social media marketing is the practice of using social media platforms to spread political messages and engage with voters.

Reduced transparency is not typically considered a benefit of using social media in political campaigns, as it is more likely to be a drawback.

Data mining is the practice of using data analytics to identify and target specific voters based on their individual characteristics, such as their demographics, interests, and voting history.

Greater voter engagement is not typically considered a challenge faced by political campaigns in the digital age, as it is more likely to be a positive development.

Social media marketing is the practice of using social media platforms to spread political messages and engage with voters.