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Marketing Awareness

Description: MARKETING APTITUDE
Number of Questions: 15
Created by:
Tags: MOCK TEST Marketing Awareness
Attempted 0/15 Correct 0 Score 0

The sale of goods to general public rather than shops & other businesses is called

  1. gross sales

  2. credit sales

  3. retail sales

  4. firm sales

  5. clearance sales


Correct Option: C
Explanation:

The sale of goods to general public rather than shops & other businesses is called retail sales.

Legal controls to restrict foreign competitors from entering the domestic market are features of

  1. a controlled economy

  2. a mixed economy

  3. a free market economy

  4. protectionism

  5. capitalism


Correct Option: D
Explanation:

Protectionism is the economic policy of restraining trade between countries

What is the term used to describe a large company that consists of seemingly unrelated business sections?

  1. Group

  2. Conglomerate

  3. Sister-concern

  4. Portfolio

  5. Organisation


Correct Option: B
Explanation:

A large company that consists of seemingly unrelated business sections is called a conglomerate.

Which cannot be an example of a banking service for individual customers?

  1. Micro finance

  2. Consortium loan

  3. Bancassurance

  4. No frills account

  5. Bridge loan


Correct Option: B
Explanation:

Consortium Loan means that two or more than two banks authorise correspondent banks to provide local and foreign currency loan, and credit business for borrowers in a set time and proportion, based on the same conditions of loan and the same agreement of loan. It is not for individuals.

When a market no longer generates new demand for a company's products due to competition, obsolescence, etc., the situation is called

  1. market penetration

  2. marketing mix

  3. market saturation

  4. market innovation

  5. market customisation


Correct Option: C
Explanation:

When a market no longer generates new demand for a company's products due to competition, obsolescence, etc., the situation is called market saturation.

A quantity of a product being made available at a lower price is an example of

  1. penetrative price

  2. premium price

  3. niche price

  4. average price

  5. maximum retail price


Correct Option: A
Explanation:

Penetration pricing is the practice of offering a low price for a new product or service during its initial offering in order to attract customers away from competitors. So, quantity of a product being made available at a lower price is an example of penetrative price.

Introduction of a single product under a single marketing programme to cover all possible customers is known as

  1. market domination

  2. market penetration

  3. market innovation

  4. market aggregation

  5. market segmentation


Correct Option: D
Explanation:

Introduction of a single product under a single marketing programme to cover all possible customers is known as market aggregation.

High worth individuals are best targets for which of the following products?

  1. Low EMI loans

  2. Two-wheeler loans

  3. Small recurring deposits

  4. Zero balance accounts

  5. Investment banking


Correct Option: E
Explanation:

Investment banking is a specific division of banking related to the creation of capital for other companies. It is best suitable for high-worth individuals.

A recording of all proceedings & observations, resolutions passed and decisions taken during a meeting is called a/an

  1. agenda

  2. circular

  3. notice

  4. minutes

  5. resolution


Correct Option: D
Explanation:

A recording of all proceedings & observations, resolutions passed and decisions taken during a meeting is called minutes.

The percentage of sales of a product in a specific marketing technique for a specific period is known as

  1. market potential

  2. market profile

  3. market share

  4. market penetration

  5. market survey


Correct Option: C
Explanation:

The percentage of sales of a product in a specific marketing technique for a specific period is known as market share.

Customer's response to the markets and marketing in general is known as

  1. market segmentation

  2. market penetration

  3. consumer behaviour

  4. annual sales

  5. market domination


Correct Option: C
Explanation:

Customer's response to the markets and marketing in general is known as consumer behaviour.

The text matter in an advertisement is called a

  1. true copy

  2. body copy

  3. photo copy

  4. bleed

  5. tag line


Correct Option: B
Explanation:

The text matter in an advertisement is called a body copy.

A foreign country that is an export import intermediary is termed as

  1. a free port

  2. special export zone

  3. an entrepot

  4. special economic zone

  5. an enclave


Correct Option: C
Explanation:

A foreign country that is an export import intermediary is termed as an entrepot.

Using a network of partners to market an internet based company, in which company gives rewards for every customer directed to it, is known as

  1. viral marketing

  2. guerrilla marketing

  3. affiliate marketing

  4. ambush marketing

  5. niche marketing


Correct Option: C
Explanation:

Using a network of partners to market an internet based company, in which company gives rewards for every customer directed to it, is known as affiliate marketing.

Dividing a broad market into subsets of consumers who have common needs is called

  1. positioning

  2. segmentation

  3. targeting

  4. expansion

  5. growth


Correct Option: B
Explanation:

Dividing a broad market into subsets of consumers who have common needs is called segmentation.

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