Makeup in film and television serves multiple purposes, including enhancing the actor's natural features, creating a realistic look, and conveying character traits and emotions.

Corrective makeup is used to even out skin tone and conceal blemishes, character makeup is used to create a specific look for a character, and special effects makeup is used to create realistic wounds, scars, and other effects.

Corrective makeup is used to create a smooth, even complexion, while character makeup is used to create a specific look for a character, such as a period piece or a fantasy creature.

Prosthetics are used to create realistic wounds, scars, and other effects, airbrushing is used to create a smooth, even complexion, and sculpting is used to create three-dimensional effects, such as horns or wings.

All of these factors are important to consider when choosing makeup for a film or television production. The actor's skin tone will determine the type of foundation and concealer that is used, the lighting conditions will affect the way the makeup looks on camera, and the character's personality and backstory will influence the overall makeup design.

Makeup artists in film and television often work long hours, in a fast-paced environment, and with difficult actors. They must also be able to work under pressure and be creative and resourceful.

Makeup artists in film and television need a strong understanding of makeup techniques and products, the ability to work quickly and efficiently, and the ability to collaborate with other members of the production team, such as the director, cinematographer, and actors.

Makeup artists in film and television can make a number of mistakes, including using too much makeup, not blending makeup properly, and using the wrong colors or shades of makeup. These mistakes can make the actor look unnatural or even comical.

There are a number of trends in makeup for film and television, including the use of natural and realistic makeup, the use of bold and dramatic makeup, and the use of special effects makeup to create realistic wounds and scars.

The future of makeup for film and television is likely to see a combination of all of these trends. Makeup will become more natural and realistic, more bold and dramatic, and more specialized and customized.