Polling Basics

Description: This quiz is designed to assess your understanding of the fundamental concepts and practices related to polling basics.
Number of Questions: 15
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Tags: polling surveys public opinion sampling margin of error
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What is the primary purpose of a poll?

  1. To gather information about a population

  2. To predict the outcome of an election

  3. To influence public opinion

  4. To raise money for a political campaign


Correct Option: A
Explanation:

The primary purpose of a poll is to collect data and information about a specific population or group of individuals.

What is the difference between a census and a poll?

  1. A census collects data from the entire population, while a poll collects data from a sample of the population

  2. A census is conducted by the government, while a poll is conducted by a private organization

  3. A census is more accurate than a poll

  4. A census is more expensive than a poll


Correct Option: A
Explanation:

A census aims to collect data from every member of a population, while a poll collects data from a smaller, representative sample of the population.

What is the margin of error in a poll?

  1. The difference between the sample size and the population size

  2. The difference between the sample mean and the population mean

  3. The range of values within which the true population parameter is likely to fall

  4. The probability of obtaining a sample that is representative of the population


Correct Option: C
Explanation:

The margin of error represents the range of values within which the true population parameter (e.g., the proportion of individuals with a particular opinion) is likely to fall, based on the sample data.

What is the difference between a probability sample and a non-probability sample?

  1. A probability sample is selected randomly, while a non-probability sample is selected based on convenience or other non-random criteria

  2. A probability sample is more accurate than a non-probability sample

  3. A probability sample is more expensive than a non-probability sample

  4. A probability sample is more time-consuming to conduct than a non-probability sample


Correct Option: A
Explanation:

Probability samples are selected using random methods, ensuring that every member of the population has a known chance of being included in the sample, while non-probability samples are selected based on convenience or other non-random criteria.

What is the purpose of weighting in a poll?

  1. To adjust the sample data to match the population distribution on certain characteristics

  2. To increase the sample size

  3. To reduce the margin of error

  4. To make the poll results more accurate


Correct Option: A
Explanation:

Weighting is a statistical technique used to adjust the sample data to match the population distribution on certain characteristics, such as age, gender, or race, to ensure that the sample is representative of the population.

What is the difference between a cross-sectional survey and a longitudinal survey?

  1. A cross-sectional survey collects data from a sample of the population at one point in time, while a longitudinal survey collects data from the same sample of individuals over a period of time

  2. A cross-sectional survey is more accurate than a longitudinal survey

  3. A cross-sectional survey is more expensive than a longitudinal survey

  4. A cross-sectional survey is more time-consuming to conduct than a longitudinal survey


Correct Option: A
Explanation:

Cross-sectional surveys collect data from a sample of the population at a single point in time, while longitudinal surveys collect data from the same sample of individuals over a period of time, allowing for the study of changes over time.

What is the difference between a structured interview and an unstructured interview?

  1. A structured interview uses a standardized questionnaire, while an unstructured interview allows the interviewer to ask open-ended questions

  2. A structured interview is more accurate than an unstructured interview

  3. A structured interview is more expensive than an unstructured interview

  4. A structured interview is more time-consuming to conduct than an unstructured interview


Correct Option: A
Explanation:

Structured interviews use a standardized questionnaire with predetermined questions and response options, while unstructured interviews allow the interviewer to ask open-ended questions and probe for more detailed responses.

What is the difference between a face-to-face interview and a telephone interview?

  1. Face-to-face interviews are more accurate than telephone interviews

  2. Face-to-face interviews are more expensive than telephone interviews

  3. Face-to-face interviews are more time-consuming to conduct than telephone interviews

  4. All of the above


Correct Option: D
Explanation:

Face-to-face interviews are generally considered to be more accurate than telephone interviews due to the ability to observe nonverbal cues and establish rapport with the respondent. However, they are also more expensive and time-consuming to conduct.

What is the difference between a mail survey and an online survey?

  1. Mail surveys are more accurate than online surveys

  2. Mail surveys are more expensive than online surveys

  3. Mail surveys are more time-consuming to conduct than online surveys

  4. All of the above


Correct Option: D
Explanation:

Mail surveys are generally considered to be less accurate than online surveys due to lower response rates and potential biases. They are also more expensive and time-consuming to conduct, as they require printing, postage, and data entry.

What is the difference between a focus group and a survey?

  1. Focus groups are used to gather qualitative data, while surveys are used to gather quantitative data

  2. Focus groups are more accurate than surveys

  3. Focus groups are more expensive than surveys

  4. Focus groups are more time-consuming to conduct than surveys


Correct Option: A
Explanation:

Focus groups are used to gather qualitative data through in-depth discussions with a small group of individuals, while surveys are used to gather quantitative data through standardized questionnaires administered to a larger sample of individuals.

What are some of the challenges associated with conducting polls?

  1. Sampling error

  2. Non-response error

  3. Measurement error

  4. All of the above


Correct Option: D
Explanation:

Polls are subject to various challenges, including sampling error (due to the selection of a sample that may not accurately represent the population), non-response error (due to individuals refusing or failing to participate in the poll), and measurement error (due to errors in the design of the questionnaire or the way questions are asked).

How can the accuracy of polls be improved?

  1. Using a larger sample size

  2. Using a more representative sample

  3. Using a more carefully designed questionnaire

  4. All of the above


Correct Option: D
Explanation:

The accuracy of polls can be improved by using a larger sample size (to reduce sampling error), using a more representative sample (to reduce non-response error), and using a more carefully designed questionnaire (to reduce measurement error).

What are some of the ethical considerations associated with conducting polls?

  1. Protecting the privacy of respondents

  2. Ensuring the confidentiality of responses

  3. Avoiding bias in the design and conduct of the poll

  4. All of the above


Correct Option: D
Explanation:

Ethical considerations in polling include protecting the privacy of respondents, ensuring the confidentiality of responses, and avoiding bias in the design and conduct of the poll.

What are some of the ways in which polls can be used to inform public policy?

  1. Identifying public opinion on specific issues

  2. Evaluating the effectiveness of government programs

  3. Providing feedback to policymakers

  4. All of the above


Correct Option: D
Explanation:

Polls can be used to inform public policy by identifying public opinion on specific issues, evaluating the effectiveness of government programs, and providing feedback to policymakers.

What are some of the limitations of polls?

  1. Polls can be inaccurate

  2. Polls can be biased

  3. Polls can be used to manipulate public opinion

  4. All of the above


Correct Option: D
Explanation:

Polls have limitations, including the potential for inaccuracy, bias, and manipulation.

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