Mega-marketing is a term coined by Philip Kotler, to describe the type of marketing activity required when it is necessary to manage elements of the firm's external environment (governments, the media, pressure groups, etc.) as well as the marketing variables. Kotler suggests that two more Ps must be added to the marketing mix: public relations and power.

 On-line marketing uses various tools and methologies for promoting and distributing products and services through internet.

Relationship marketing focuses on customer loyalty and long-term customer engagement. The goal of relationship marketing is to create strong, even emotional, customer connections to a brand that can lead to repurchase by existing customers, free word-of-mouth promotion and information from customers that can generate leads.

 The modern marketing concept has shifted its focus from profit maximisation to customer satisfaction maximisation.

 Penetration pricing is the practice of offering a low price for a new product or service during its initial offering in order to attract customers away from competitors.

 Right shares carry preferential rights for existing shareholders to buy additional shares in the company.

 The factors to be considered while designing capital structure are risk, return, flexibility, transferability, capacity, control, agreement.

 A term loan is repaid in regular payments over a set period of time. Term loans usually last between one and ten years.

Selection is the process of interviewing and evaluating candidates for a specific job and selecting an individual for employment based on certain criteria.

 All the above mentioned functions are operative functions of Human Resource Management.

 A job evaluation is a systematic way of determining the worth of a job in relation to other jobs in an organization. It tries to make a systematic comparison between jobs to assess their relative worth for the purpose of establishing a rational pay structure. Hence, job evaluation can be used to determine wage differential.

Social Security Benefits are the monetary benefits received by retired workers who have paid in to the Social Security system during their working years.

A 360 degree appraisal is a type of employee performance review in which subordinates, co-workers, and managers all anonymously rate the employee. Hence, performance appraisal relates to 360 degrees appraisal.

  The Industrial Finance Corporation of India (IFCI) was established on 1 July 1948.

 The Asian Development Bank is a regional development bank established on 19 December 1966, maintains 31 field offices around the world established to promote social and economic development in Asia.

The term 'international liquidity' connotes the world supply of reserves of gold and currencies which are freely usable internationally, such as dollars and sterling, plus facilities for borrowing these.

Capital gearing ratio compares owner's equity to borrowed funds. It measures long term solvency of the firm. Activity ratios are accounting ratios that measure a firm's ability to convert different accounts within its balance sheets into cash or sales.  Fixed assets turnover ratio is one of the most popular activity ratio. Return on equity (ROE) is the amount of net income returned as a percentage of shareholders equity. Return on equity measures a corporation's profitability by revealing how much profit a company generates with the money shareholders have invested. The acid-test ratio is a strong indicator of whether a firm has sufficient short-term assets to cover its immediate liabilities. 

ASEAN aims include accelerating economic growth, social progress, and sociocultural evolution among its members, alongside protection of regional stability as well as providing a mechanism for member countries to resolve differences peacefully.