Pricing of Services

Description: This quiz evaluates your understanding of the concepts and methodologies used in pricing services.
Number of Questions: 15
Created by:
Tags: pricing services economics
Attempted 0/15 Correct 0 Score 0

Which of the following is NOT a common pricing strategy for services?

  1. Cost-plus pricing

  2. Value-based pricing

  3. Penetration pricing

  4. Skimming pricing


Correct Option: C
Explanation:

Penetration pricing is typically used for products, not services.

In cost-plus pricing, the price of a service is determined by:

  1. Adding a markup to the cost of providing the service

  2. Charging a fixed fee for the service

  3. Negotiating a price with the customer

  4. Using a pricing formula


Correct Option: A
Explanation:

Cost-plus pricing is a simple and straightforward pricing method that is often used for services.

Value-based pricing is based on the:

  1. Perceived value of the service to the customer

  2. Cost of providing the service

  3. Competition's prices

  4. Market demand


Correct Option: A
Explanation:

Value-based pricing is a pricing strategy that focuses on the value that the customer perceives in the service.

Which of the following is NOT a factor that affects the price of a service?

  1. The cost of providing the service

  2. The value of the service to the customer

  3. The competition's prices

  4. The government's regulations


Correct Option: D
Explanation:

The government's regulations typically do not affect the price of a service directly.

Skimming pricing is a pricing strategy that involves:

  1. Charging a high price for a new service and then gradually lowering it

  2. Charging a low price for a new service and then gradually raising it

  3. Charging a fixed price for a service regardless of the demand

  4. Negotiating a price with the customer


Correct Option: A
Explanation:

Skimming pricing is a pricing strategy that is often used for new products and services that are in high demand.

Which of the following is NOT a benefit of value-based pricing?

  1. Increased customer satisfaction

  2. Higher profits

  3. Reduced competition

  4. Improved brand image


Correct Option: C
Explanation:

Value-based pricing does not typically reduce competition.

Cost-plus pricing is most commonly used for:

  1. Professional services

  2. Consumer services

  3. Industrial services

  4. Government services


Correct Option: A
Explanation:

Cost-plus pricing is often used for professional services such as legal services, accounting services, and consulting services.

Which of the following is NOT a pricing objective?

  1. Profitability

  2. Market share

  3. Customer satisfaction

  4. Social responsibility


Correct Option: D
Explanation:

Social responsibility is not typically a pricing objective.

In value-based pricing, the price of a service is determined by:

  1. The cost of providing the service

  2. The perceived value of the service to the customer

  3. The competition's prices

  4. The market demand


Correct Option: B
Explanation:

Value-based pricing is based on the value that the customer perceives in the service.

Which of the following is NOT a type of pricing strategy?

  1. Cost-plus pricing

  2. Value-based pricing

  3. Penetration pricing

  4. Variable pricing


Correct Option: D
Explanation:

Variable pricing is not a type of pricing strategy.

Which of the following is NOT a factor that affects the demand for a service?

  1. The price of the service

  2. The quality of the service

  3. The availability of substitutes

  4. The customer's income


Correct Option: D
Explanation:

The customer's income does not typically affect the demand for a service.

Which of the following is NOT a pricing strategy for services?

  1. Cost-plus pricing

  2. Value-based pricing

  3. Penetration pricing

  4. Bundling


Correct Option: D
Explanation:

Bundling is not a pricing strategy for services.

Which of the following is NOT a benefit of cost-plus pricing?

  1. Simplicity

  2. Transparency

  3. Predictability

  4. Flexibility


Correct Option: D
Explanation:

Cost-plus pricing is not flexible.

Which of the following is NOT a pricing strategy for services?

  1. Cost-plus pricing

  2. Value-based pricing

  3. Hourly pricing

  4. Project-based pricing


Correct Option: C
Explanation:

Hourly pricing is not a pricing strategy for services.

Which of the following is NOT a factor that affects the price of a service?

  1. The cost of providing the service

  2. The value of the service to the customer

  3. The competition's prices

  4. The government's regulations


Correct Option: D
Explanation:

The government's regulations typically do not affect the price of a service directly.

- Hide questions