Cultivation Theory suggests that long-term exposure to media content can influence individuals' perceptions of reality and social norms.

Gatekeeping refers to the process by which media professionals decide which stories and information to include or exclude from their coverage.

Cultural Identity Theory focuses on the role of culture in shaping individuals' sense of self and belonging within a particular group.

Cultural Accommodation refers to the process by which individuals modify their cultural practices and beliefs to adapt to a new cultural environment.

Uses and Gratifications Theory suggests that audiences actively seek out media content to satisfy specific needs and desires.

Cultural Reproduction refers to the process by which media content perpetuates and reinforces existing cultural norms and values.

Social Construction of Reality Theory suggests that media content plays a significant role in shaping individuals' perceptions of the world around them.

Commercialization refers to the process by which media content is influenced by the need to generate revenue and attract advertising.

Cultural Hegemony refers to the process by which dominant social groups use media to maintain their power and influence over society.

Cultural Adaptation refers to the process by which media content is modified to suit the cultural values and norms of a particular audience.

Technological Determinism suggests that the development of new media technologies inevitably leads to changes in media content and consumption patterns.

Propaganda refers to the deliberate use of media content to influence public opinion and promote a particular political or ideological agenda.

Cultural Materialism suggests that media content reflects and reinforces the economic and social inequalities that exist in society.

Advertising refers to the use of media content to promote specific products or services to consumers.

Social Identity Theory suggests that media content plays a role in shaping individuals' sense of identity and belonging within different social groups.