Attitudes and Persuasion

Description: This quiz evaluates your understanding of attitudes and persuasion, covering topics such as attitude formation, attitude change, and persuasion techniques.
Number of Questions: 15
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Tags: attitudes persuasion attitude formation attitude change persuasion techniques
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Which of the following is NOT a component of an attitude?

  1. Beliefs

  2. Emotions

  3. Behavior

  4. Values


Correct Option: C
Explanation:

Attitudes consist of beliefs, emotions, and values, but behavior is not a component of an attitude itself.

According to the Elaboration Likelihood Model, which route to persuasion is more likely to result in long-lasting attitude change?

  1. Central Route

  2. Peripheral Route


Correct Option: A
Explanation:

The Central Route involves careful consideration of the message and arguments, leading to more enduring attitude change.

Which of the following is a common persuasion technique that relies on creating a sense of urgency?

  1. Foot-in-the-Door Technique

  2. Door-in-the-Face Technique

  3. Lowball Technique

  4. Fear Appeal


Correct Option: D
Explanation:

Fear Appeal involves using fear-inducing messages to persuade individuals to take action.

What is the term for the tendency for people to seek out information that confirms their existing beliefs and avoid information that contradicts them?

  1. Confirmation Bias

  2. Backfire Effect

  3. Framing Effect

  4. Anchoring Bias


Correct Option: A
Explanation:

Confirmation Bias refers to the tendency to seek and interpret information in a way that supports one's existing beliefs.

Which of the following is a common persuasion technique that involves making a large request followed by a smaller, more reasonable one?

  1. Foot-in-the-Door Technique

  2. Door-in-the-Face Technique

  3. Lowball Technique

  4. Fear Appeal


Correct Option: B
Explanation:

The Door-in-the-Face Technique involves making a large request that is likely to be rejected, followed by a smaller request that is more likely to be accepted.

What is the term for the tendency for people to conform to the opinions and behaviors of the majority?

  1. Groupthink

  2. Social Proof

  3. Normative Influence

  4. Informational Influence


Correct Option: B
Explanation:

Social Proof refers to the tendency to conform to the opinions and behaviors of others, especially when those others are perceived as experts or peers.

Which of the following is a common persuasion technique that involves using flattery or compliments to gain favor?

  1. Foot-in-the-Door Technique

  2. Door-in-the-Face Technique

  3. Lowball Technique

  4. Ingratiation


Correct Option: D
Explanation:

Ingratiation involves using flattery or compliments to gain favor and increase the likelihood of persuasion.

What is the term for the tendency for people to attribute their successes to internal factors and their failures to external factors?

  1. Self-Serving Bias

  2. Fundamental Attribution Error

  3. Confirmation Bias

  4. Backfire Effect


Correct Option: A
Explanation:

Self-Serving Bias refers to the tendency to attribute positive outcomes to internal factors and negative outcomes to external factors.

Which of the following is a common persuasion technique that involves making a small request followed by a larger, more difficult one?

  1. Foot-in-the-Door Technique

  2. Door-in-the-Face Technique

  3. Lowball Technique

  4. Fear Appeal


Correct Option: A
Explanation:

The Foot-in-the-Door Technique involves making a small request that is likely to be accepted, followed by a larger request that is more difficult to refuse.

What is the term for the tendency for people to overestimate the likelihood of rare events and underestimate the likelihood of common events?

  1. Availability Heuristic

  2. Representativeness Heuristic

  3. Framing Effect

  4. Anchoring Bias


Correct Option: A
Explanation:

Availability Heuristic refers to the tendency to estimate the likelihood of an event based on how easily examples of that event come to mind.

Which of the following is a common persuasion technique that involves using vivid and emotional language to create a strong impression?

  1. Foot-in-the-Door Technique

  2. Door-in-the-Face Technique

  3. Lowball Technique

  4. Fear Appeal


Correct Option: D
Explanation:

Fear Appeal involves using vivid and emotional language to create a sense of urgency and persuade individuals to take action.

What is the term for the tendency for people to be more persuaded by arguments that are presented first?

  1. Primacy Effect

  2. Recency Effect

  3. Framing Effect

  4. Anchoring Bias


Correct Option: A
Explanation:

Primacy Effect refers to the tendency for individuals to be more persuaded by arguments that are presented first in a sequence.

Which of the following is a common persuasion technique that involves using social proof to influence behavior?

  1. Foot-in-the-Door Technique

  2. Door-in-the-Face Technique

  3. Lowball Technique

  4. Social Proof


Correct Option: D
Explanation:

Social Proof involves using the behavior or opinions of others to influence an individual's behavior or beliefs.

What is the term for the tendency for people to be more persuaded by arguments that are presented last?

  1. Primacy Effect

  2. Recency Effect

  3. Framing Effect

  4. Anchoring Bias


Correct Option: B
Explanation:

Recency Effect refers to the tendency for individuals to be more persuaded by arguments that are presented last in a sequence.

Which of the following is a common persuasion technique that involves using a low initial offer that is later increased?

  1. Foot-in-the-Door Technique

  2. Door-in-the-Face Technique

  3. Lowball Technique

  4. Fear Appeal


Correct Option: C
Explanation:

Lowball Technique involves making an initial offer that is lower than the desired price, with the intention of later increasing the offer.

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