Hegemony Theory argues that the media perpetuates the dominant ideology of the ruling class, shaping public opinion and reinforcing existing power structures.

Gatekeeping refers to the process by which media organizations decide which information to include and exclude from their coverage.

Cultivation Theory proposes that long-term exposure to media content can influence individuals' beliefs, values, and behaviors.

Agenda-Setting Theory suggests that the media's coverage of certain issues can influence the public's perception of their importance and salience.

Cultivation Theory proposes that media content can cultivate certain beliefs, values, and attitudes in individuals over time.

Framing refers to the way in which the media presents information, emphasizing certain aspects and downplaying others, which can influence how the public interprets and responds to it.

Priming refers to the media's ability to influence the public's perception of an issue or event by making it more salient in their minds.

The Media-Power Complex refers to the close relationship between the media and those in positions of power, where each influences and benefits from the other.

Media Concentration Theory posits that the increasing concentration of media ownership in the hands of a few large corporations can lead to a lack of diversity in media content and perspectives.

Media Bias refers to the systematic tendency of the media to favor certain viewpoints or perspectives over others, often influenced by the interests of those in positions of power.

Media Representation Theory examines how the media portrays various social groups and identities, and how these representations can influence public perceptions and attitudes.

Media Censorship refers to the suppression or restriction of information or ideas by the government or other powerful entities, often to control public opinion or maintain their power.

Media Commercialization Theory posits that the increasing commercialization of the media has led to a shift in focus from journalistic integrity to profit maximization, resulting in a decline in the quality of news and information.

Media Sensationalism refers to the practice of presenting information in a sensational or exaggerated manner to attract viewers or readers, often at the expense of accuracy and objectivity.

Media Representation Theory examines how the media portrays various social groups and identities, and how these representations can influence public perceptions and attitudes, potentially leading to discrimination and social inequality.