Media and Technology

Description: This quiz covers various aspects of media and technology, including their impact on society, communication, and culture.
Number of Questions: 15
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Tags: media studies technology communication sociology
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Which of the following is NOT a characteristic of mass media?

  1. Reaches a large audience

  2. Is one-way communication

  3. Is interactive

  4. Is controlled by a few organizations


Correct Option: C
Explanation:

Mass media is typically one-way communication, meaning that the message is sent from the media outlet to the audience without the opportunity for immediate feedback.

What is the term for the process by which media messages are produced and disseminated?

  1. Media production

  2. Media transmission

  3. Media reception

  4. Media consumption


Correct Option: A
Explanation:

Media production refers to the process of creating and preparing media content for distribution.

Which theory suggests that the media can shape our perceptions of reality?

  1. Agenda-setting theory

  2. Cultivation theory

  3. Framing theory

  4. Uses and gratifications theory


Correct Option: B
Explanation:

Cultivation theory proposes that long-term exposure to media messages can influence our beliefs, attitudes, and values.

What is the term for the convergence of different media technologies into a single device?

  1. Media convergence

  2. Technological convergence

  3. Digital convergence

  4. Information convergence


Correct Option: A
Explanation:

Media convergence refers to the merging of different media platforms, such as television, radio, and the internet, into a single device or service.

Which of the following is NOT a type of social media?

  1. Facebook

  2. Twitter

  3. Instagram

  4. Email


Correct Option: D
Explanation:

Email is a form of electronic communication, but it is not considered a social media platform, which typically involve user-generated content and social interaction.

What is the term for the use of technology to create interactive and immersive experiences?

  1. Virtual reality

  2. Augmented reality

  3. Mixed reality

  4. Extended reality


Correct Option: D
Explanation:

Extended reality (XR) is an umbrella term that encompasses virtual reality, augmented reality, and mixed reality, which all involve the use of technology to create immersive experiences.

Which of the following is NOT a type of online advertising?

  1. Pay-per-click (PPC)

  2. Cost-per-mile (CPM)

  3. Cost-per-action (CPA)

  4. Organic search results


Correct Option: D
Explanation:

Organic search results are not a type of online advertising, as they are unpaid listings in search engine results pages.

What is the term for the use of data and technology to personalize and target marketing messages?

  1. Programmatic advertising

  2. Behavioral targeting

  3. Retargeting

  4. Predictive analytics


Correct Option: B
Explanation:

Behavioral targeting involves using data about a user's online behavior to tailor marketing messages specifically to their interests and preferences.

Which of the following is NOT a type of online journalism?

  1. News websites

  2. Blogs

  3. Podcasts

  4. Print newspapers


Correct Option: D
Explanation:

Print newspapers are not a type of online journalism, as they are physical publications distributed in print form.

What is the term for the use of technology to facilitate communication and collaboration between people in different locations?

  1. Teleconferencing

  2. Video conferencing

  3. Web conferencing

  4. All of the above


Correct Option: D
Explanation:

Teleconferencing, video conferencing, and web conferencing all involve the use of technology to enable communication and collaboration between people in different locations.

Which of the following is NOT a type of digital divide?

  1. Access divide

  2. Usage divide

  3. Skill divide

  4. Content divide


Correct Option: D
Explanation:

Content divide refers to the gap between those who have access to relevant and meaningful digital content and those who do not.

What is the term for the use of technology to create and share user-generated content?

  1. Social media

  2. User-generated content (UGC)

  3. Crowdsourcing

  4. Citizen journalism


Correct Option: B
Explanation:

User-generated content (UGC) refers to any type of content created and shared by users, such as blog posts, videos, photos, and social media updates.

Which of the following is NOT a type of artificial intelligence (AI)?

  1. Machine learning

  2. Natural language processing

  3. Computer vision

  4. Expert systems


Correct Option: D
Explanation:

Expert systems are computer programs that are designed to emulate the decision-making ability of human experts in a specific domain.

What is the term for the use of technology to collect, store, and analyze large amounts of data?

  1. Big data

  2. Data mining

  3. Machine learning

  4. Artificial intelligence


Correct Option: A
Explanation:

Big data refers to the large and complex datasets that are generated by various sources, such as social media, e-commerce, and sensor networks.

Which of the following is NOT a type of online privacy concern?

  1. Data collection and use

  2. Identity theft

  3. Cyberbullying

  4. Malware and viruses


Correct Option: D
Explanation:

Malware and viruses are not directly related to online privacy concerns, as they are malicious software that can infect and damage computer systems.

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