Folkloristics is the academic study of folklore, which includes traditional beliefs, customs, and stories.

Diffusion is the process by which folklore is spread from one culture to another through contact and interaction.

Transformation is the process by which folklore is changed or adapted to fit a new culture.

Extinction is the process by which folklore is lost or forgotten.

Renewal is the process by which folklore is revived or revitalized.

Appropriation is the process by which folklore is used to create new forms of art, literature, or music.

Commodification is the process by which folklore is used to promote tourism or economic development.

Activism is the process by which folklore is used to promote social or political change.

Education is the process by which folklore is used to promote cultural understanding and tolerance.

Healing is the process by which folklore is used to promote peace and reconciliation.

Eco-activism is the process by which folklore is used to promote environmental sustainability.

Feminism is the process by which folklore is used to promote gender equality and women's empowerment.

Queer Theory is the process by which folklore is used to promote LGBTQ+ rights and equality.

Disability Studies is the process by which folklore is used to promote disability rights and equality.

Interfaith Dialogue is the process by which folklore is used to promote interfaith dialogue and understanding.