To create visually appealing interfaces

To ensure that users can easily find the information they need

To make sure that users have a positive experience when interacting with a product or service

To reduce the number of support calls a company receives

UX design is focused on the overall user experience, while UI design is focused on the visual appearance of a product or service

UX design is concerned with how users interact with a product or service, while UI design is concerned with how the product or service looks

UX design is about making sure that users can easily find the information they need, while UI design is about making sure that the information is presented in a visually appealing way

UX design is about creating products and services that are easy to use, while UI design is about making sure that they are visually appealing

Empathy, iteration, and testing

Usability, accessibility, and desirability

Simplicity, consistency, and feedback

Responsiveness, performance, and security

Usability is about making sure that a product or service is easy to use, while accessibility is about making sure that it is accessible to people with disabilities

Usability is about making sure that a product or service meets the needs of users, while accessibility is about making sure that it is easy to use

Usability is about making sure that a product or service is visually appealing, while accessibility is about making sure that it is easy to use

Usability is about making sure that a product or service is easy to find, while accessibility is about making sure that it is easy to use

To organize and structure information in a way that makes it easy for users to find and understand

To create a visual hierarchy for a product or service

To ensure that all of the information on a website is consistent

To make sure that a product or service is easy to use

Global navigation, local navigation, and contextual navigation

Primary navigation, secondary navigation, and tertiary navigation

Horizontal navigation, vertical navigation, and radial navigation

Breadcrumbs, sitemaps, and search

A prototype is a working model of a product or service, while a mockup is a static representation

A prototype is used to test the functionality of a product or service, while a mockup is used to test the visual design

A prototype is used to get feedback from users, while a mockup is used to get feedback from stakeholders

A prototype is used to create a product or service, while a mockup is used to sell a product or service

To identify usability problems

To get feedback on the visual design

To test the functionality of a product or service

To get feedback on the information architecture

A heuristic evaluation is a method for identifying usability problems, while a cognitive walkthrough is a method for testing the usability of a product or service

A heuristic evaluation is a method for testing the functionality of a product or service, while a cognitive walkthrough is a method for identifying usability problems

A heuristic evaluation is a method for getting feedback on the visual design of a product or service, while a cognitive walkthrough is a method for getting feedback on the information architecture

A heuristic evaluation is a method for getting feedback from users, while a cognitive walkthrough is a method for getting feedback from stakeholders

A persona is a fictional character that represents a typical user, while a scenario is a story that describes how a user might interact with a product or service

A persona is a real person who has been interviewed about their experiences with a product or service, while a scenario is a story that describes how a user might interact with a product or service

A persona is a fictional character that represents a typical stakeholder, while a scenario is a story that describes how a stakeholder might interact with a product or service

A persona is a real person who has been interviewed about their experiences with a product or service, while a scenario is a story that describes how a user might interact with a product or service

To ensure that all of the elements of a product or service have a consistent look and feel

To make it easier for developers to create new features and functionality

To help users understand how to use a product or service

To make it easier for marketers to create marketing materials

A closed beta is a beta test that is only available to a select group of users, while an open beta is a beta test that is available to anyone who wants to participate

A closed beta is a beta test that is used to test the functionality of a product or service, while an open beta is a beta test that is used to test the usability of a product or service

A closed beta is a beta test that is used to get feedback from users, while an open beta is a beta test that is used to get feedback from stakeholders

A closed beta is a beta test that is used to test the visual design of a product or service, while an open beta is a beta test that is used to test the information architecture

To identify what went wrong and how to prevent it from happening again

To celebrate the success of a project

To get feedback from users

To get feedback from stakeholders

A sprint is a short period of time (usually 2-4 weeks) during which a team works on a specific set of goals, while a milestone is a major accomplishment that marks the completion of a significant phase of a project

A sprint is a long period of time (usually 6-12 months) during which a team works on a specific set of goals, while a milestone is a minor accomplishment that marks the completion of a small phase of a project

A sprint is a period of time during which a team works on a specific set of goals, while a milestone is a period of time during which a team celebrates the completion of a specific set of goals

A sprint is a period of time during which a team works on a specific set of goals, while a milestone is a period of time during which a team gets feedback from users

To create a consistent and cohesive visual identity for a product or service

To make it easier for developers to create new features and functionality

To help users understand how to use a product or service

To make it easier for marketers to create marketing materials