0

Radio Audiences: Who's Listening?

Description: Test your knowledge about the demographics and preferences of radio audiences.
Number of Questions: 14
Created by:
Tags: radio audiences radio listeners radio demographics radio programming
Attempted 0/14 Correct 0 Score 0

Which age group constitutes the largest segment of radio listeners in India?

  1. 18-24 years

  2. 25-34 years

  3. 35-44 years

  4. 45-54 years


Correct Option: C
Explanation:

According to the Indian Readership Survey 2019, the 35-44 age group has the highest listenership of radio in India, with 42% of the population tuning in.

What is the primary reason people listen to the radio in India?

  1. Music

  2. News

  3. Sports

  4. Talk shows


Correct Option: A
Explanation:

Music is the most popular reason people listen to the radio in India, with 62% of listeners tuning in for music programming.

Which type of music is most popular among radio listeners in India?

  1. Classical

  2. Pop

  3. Folk

  4. Devotional


Correct Option: B
Explanation:

Pop music is the most popular genre among radio listeners in India, with 35% of listeners preferring pop music.

What is the average amount of time people spend listening to the radio in India per day?

  1. Less than 30 minutes

  2. 30-60 minutes

  3. 1-2 hours

  4. More than 2 hours


Correct Option: C
Explanation:

The average amount of time people spend listening to the radio in India per day is 1-2 hours.

Which day of the week has the highest radio listenership in India?

  1. Monday

  2. Tuesday

  3. Wednesday

  4. Sunday


Correct Option: D
Explanation:

Sunday has the highest radio listenership in India, with 45% of the population tuning in.

What is the primary reason people stop listening to the radio in India?

  1. Lack of interesting content

  2. Too many advertisements

  3. Poor signal quality

  4. Preference for other media


Correct Option: D
Explanation:

Preference for other media, such as television, streaming services, and social media, is the primary reason people stop listening to the radio in India.

Which region of India has the highest radio listenership?

  1. North India

  2. South India

  3. East India

  4. West India


Correct Option: A
Explanation:

North India has the highest radio listenership in India, with 48% of the population tuning in.

What is the most popular type of radio program in India?

  1. Music shows

  2. News programs

  3. Talk shows

  4. Sports programs


Correct Option: A
Explanation:

Music shows are the most popular type of radio program in India, with 45% of listeners tuning in for music programming.

Which language has the highest radio listenership in India?

  1. Hindi

  2. English

  3. Bengali

  4. Telugu


Correct Option: A
Explanation:

Hindi has the highest radio listenership in India, with 40% of the population tuning in to Hindi-language radio stations.

What is the primary reason people listen to the radio in rural areas of India?

  1. Entertainment

  2. Information

  3. Education

  4. All of the above


Correct Option: D
Explanation:

People in rural areas of India listen to the radio for a variety of reasons, including entertainment, information, and education.

Which type of radio station is most popular among listeners in India?

  1. Public radio stations

  2. Private radio stations

  3. Community radio stations

  4. All of the above


Correct Option: B
Explanation:

Private radio stations are the most popular among listeners in India, with 60% of the population tuning in to private radio stations.

What is the most popular time of day for radio listening in India?

  1. Morning (6am-12pm)

  2. Afternoon (12pm-6pm)

  3. Evening (6pm-12am)

  4. Night (12am-6am)


Correct Option: A
Explanation:

The morning (6am-12pm) is the most popular time of day for radio listening in India, with 45% of listeners tuning in during this time.

Which social media platform is most commonly used by radio stations in India to engage with their listeners?

  1. Facebook

  2. Twitter

  3. Instagram

  4. YouTube


Correct Option: A
Explanation:

Facebook is the most commonly used social media platform by radio stations in India to engage with their listeners.

What is the future of radio in India?

  1. Decline

  2. Growth

  3. Stagnation

  4. Uncertain


Correct Option: D
Explanation:

The future of radio in India is uncertain, with some experts predicting a decline in listenership due to the rise of digital media, while others believe that radio will continue to play an important role in the media landscape.

- Hide questions