Return on Investment (ROI)

Brand Awareness

Sales Lift

All of the above

To increase brand awareness

To generate leads

To drive sales

To build relationships with customers

Reach

Frequency

Impressions

All of the above

Reach is the number of people who see your ad, while frequency is the number of times they see it.

Reach is the number of people who see your ad, while frequency is the number of times they click on it.

Reach is the number of people who see your ad, while frequency is the number of times they share it.

Reach is the number of people who see your ad, while frequency is the number of times they buy your product.

Sales lift

Market share

Customer satisfaction

All of the above

Sales lift is the increase in sales due to a specific marketing campaign, while market share is the percentage of total sales in a given market.

Sales lift is the increase in sales due to a specific marketing campaign, while market share is the percentage of total sales in a given region.

Sales lift is the increase in sales due to a specific marketing campaign, while market share is the percentage of total sales in a given country.

Sales lift is the increase in sales due to a specific marketing campaign, while market share is the percentage of total sales in a given industry.

The target audience

The sponsorship objectives

The budget

All of the above

Social media can be used to track brand mentions and engagement.

Social media can be used to conduct surveys and polls.

Social media can be used to monitor competitor activity.

All of the above

The lack of data

The difficulty in isolating the impact of sponsorship from other marketing activities

The high cost of measurement

All of the above

Set clear objectives and KPIs.

Use a variety of measurement methods.

Track your results over time.

All of the above