Political communication aims to influence public opinion and shape political behavior by persuading individuals to adopt specific political views or support particular candidates or policies.

Manipulation is not a legitimate strategy in political communication. It involves using deceptive or unethical tactics to influence public opinion, such as spreading misinformation or engaging in character assassination.

Framing refers to the way in which political actors present information to the public in order to shape their interpretation of an issue or event. This can be done through the use of language, images, or symbols.

Agenda-setting refers to the ability of the media to influence the public's perception of the importance of different political issues. By choosing to focus on certain issues and ignoring others, the media can shape the public's understanding of the political landscape.

Priming refers to the process of activating certain associations or beliefs in the public's mind through the use of specific cues or messages. This can be done through the media, political speeches, or other forms of communication.

Priming involves activating certain associations or beliefs in the public's mind through the use of specific cues or messages. In this example, the politician's mention of the economy primes voters to think about economic issues, which may influence their voting behavior.

Gatekeeping refers to the process by which political actors attempt to control the flow of information to the public by deciding what information is disseminated and what information is suppressed.

Gatekeeping involves controlling the flow of information to the public. In this example, the news organization's decision to focus its coverage on a particular political issue means that other issues may receive less attention or be ignored altogether.

Mobilization refers to the process by which political actors attempt to mobilize support for a particular cause or policy. This can involve a variety of activities, such as organizing protests, rallies, or campaigns.

Mobilization involves attempting to mobilize support for a particular cause or policy. In this example, the group of activists is organizing a protest to raise awareness about a particular cause, which is a form of mobilization.

Media relations refers to the process by which political actors attempt to build relationships with the media in order to influence media coverage and shape public opinion.

Media relations involves building relationships with the media. In this example, the politician is giving an interview to a news organization, which is a form of media relations.

Campaigning refers to the process by which political actors attempt to influence the outcome of an election. This can involve a variety of activities, such as advertising, rallies, and door-to-door canvassing.

Campaigning involves attempting to influence the outcome of an election. In this example, the politician is giving a speech at a rally, which is a form of campaigning.

Lobbying refers to the process by which political actors attempt to influence the policymaking process by communicating with policymakers and providing them with information and arguments in support of their positions.

Lobbying involves attempting to influence the policymaking process. In this example, the lobbyist is meeting with a member of Congress to discuss a particular bill, which is a form of lobbying.