According to a 2022 report by Edison Research, Spotify is the most popular podcast platform globally, with a market share of 31%.

The majority of podcast episodes fall within the 30-45 minute range, as this duration is considered optimal for listener engagement and retention.

A significant portion of podcast listeners, approximately 40-50%, tune in while commuting, making it a popular activity during travel.

True crime podcasts have gained immense popularity in recent years, captivating listeners with their gripping narratives and investigative storytelling.

Personal recommendations from friends, family, or trusted sources remain the most influential factor in podcast discovery.

Entertainment is the primary motivation for podcast listening, as many listeners seek podcasts that offer humor, storytelling, or engaging conversations.

The content and topic of a podcast are the primary factors that attract listeners and influence their decision to subscribe.

On average, regular podcast listeners subscribe to 4-6 podcasts, indicating a moderate level of engagement with the medium.

Millennials, the generation born between 1981 and 1996, are the most avid podcast listeners, with a higher percentage of this demographic tuning in compared to other age groups.

The majority of podcast listeners consume podcasts on a weekly basis, indicating a regular listening habit.

Smartphones are the most popular devices for podcast listening, allowing listeners to easily access and consume podcasts on the go.

Mid-roll ads, which are inserted within the podcast episode, are generally considered the most effective advertising format, as they capture listeners' attention during the content.

The average completion rate for podcast episodes falls within the 40-50% range, indicating that a significant portion of listeners do not listen to the entire episode.

Listeners are most likely to rate or review a podcast based on their overall enjoyment and satisfaction with the content.

Podcast app notifications are the primary method through which listeners are alerted to new episodes of their subscribed podcasts.