Selective Perception Theory suggests that individuals are more likely to pay attention to information that aligns with their existing beliefs, while disregarding or distorting information that contradicts them.

Political ideology serves as a lens through which individuals interpret and make sense of political events, issues, and policies.

Agenda-Setting Theory proposes that media has the power to shape public opinion by determining which issues receive attention and how they are presented.

Framing Theory suggests that the way media presents information can shape how audiences interpret and respond to political issues.

Cultivation Theory argues that long-term exposure to media content can influence individuals' perceptions of social reality and their attitudes towards various issues.

Political ideology acts as a filter through which individuals interpret and evaluate political information, shaping their perceptions of issues and candidates.

Spiral of Silence Theory proposes that individuals are less likely to express opinions that deviate from the perceived majority view, fearing social isolation or negative consequences.

Political communication serves as a primary means of informing the public about political issues, candidates, and policies, enabling them to make informed decisions.

Framing political issues in a way that aligns with voters' values and beliefs is a common strategy used to influence public opinion.

Political ideology serves as a framework for guiding political action and decision-making, offering a set of principles and values that shape political behavior.

Marxist Theory posits that individuals' political attitudes and behaviors are determined by their position within the economic system and the class struggle that arises from it.

Political communication plays a crucial role in disseminating ideological messages and shaping public opinion, thereby influencing the formation and evolution of political ideologies.

Confirmation Bias describes the tendency of individuals to seek out information that confirms their existing beliefs while avoiding information that challenges them, leading to a reinforcement of their views.

Political ideology serves as a framework through which individuals interpret and make sense of political issues and events, shaping their perceptions and attitudes.

Rational Choice Theory posits that individuals' political attitudes and behaviors are driven by their desire to maximize their personal benefits, such as material rewards, social status, or political power.