The main goal of sports sponsorship is to enhance brand recognition and visibility among the target audience.

Title sponsorship grants a company the right to have its name associated with a sports team or event as the primary sponsor.

Event sponsorship involves companies supporting specific sporting events, such as tournaments or matches, to gain exposure and promote their brands.

Official sponsors of the FIFA World Cup have exclusive rights to a particular product or service category, allowing them to leverage the event for brand promotion.

Adidas Al Rihla was the official match ball used in the 2022 FIFA World Cup held in Qatar.

Coca-Cola has been a FIFA World Cup sponsor since 1978, making it the longest-standing partner of the tournament.

Philanthropic sponsors contribute to sports events or teams primarily for social responsibility and community engagement, rather than seeking direct advertising benefits.

Regional supporters of the FIFA World Cup can promote their brands within specific regions or countries, targeting local audiences.

La'eeb, an Arabic word meaning 'super-skilled player,' was the official mascot of the 2022 FIFA World Cup in Qatar.

Budweiser held the official beer sponsorship rights for the FIFA World Cup from 1986 to 2014.

Waka Waka (This Time for Africa) by Shakira featuring Freshlyground was the official anthem for the 2010 FIFA World Cup in South Africa.

Emirates served as the official airline sponsor of the FIFA World Cup from 2006 to 2014.

Ooredoo was the official telecommunications sponsor of the FIFA World Cup from 2018 to 2022.

Hyundai held the official automotive sponsorship rights for the FIFA World Cup from 1998 to 2014.

Hublot served as the official watch sponsor of the FIFA World Cup from 2010 to 2022.