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The Psychology of Consumer Choice

Description: This quiz will test your understanding of the psychological factors that influence consumer choice.
Number of Questions: 15
Created by:
Tags: consumer psychology marketing decision-making
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Which of the following is NOT a psychological factor that influences consumer choice?

  1. Perception

  2. Personality

  3. Culture

  4. Income


Correct Option: D
Explanation:

Income is an economic factor that influences consumer choice, not a psychological factor.

According to the theory of cognitive dissonance, consumers are motivated to reduce the discomfort they feel when their beliefs and actions are inconsistent.

  1. True

  2. False


Correct Option: A
Explanation:

Cognitive dissonance is a psychological theory that explains how consumers try to reduce the discomfort they feel when their beliefs and actions are inconsistent.

Which of the following is an example of a heuristic that consumers use to make decisions?

  1. The availability heuristic

  2. The representativeness heuristic

  3. The anchoring heuristic

  4. All of the above


Correct Option: D
Explanation:

The availability heuristic, the representativeness heuristic, and the anchoring heuristic are all examples of heuristics that consumers use to make decisions.

The framing effect is a cognitive bias that causes consumers to make different decisions depending on how the options are presented.

  1. True

  2. False


Correct Option: A
Explanation:

The framing effect is a cognitive bias that causes consumers to make different decisions depending on how the options are presented.

Which of the following is an example of a social influence that can affect consumer choice?

  1. Peer pressure

  2. Celebrity endorsement

  3. Word-of-mouth

  4. All of the above


Correct Option: D
Explanation:

Peer pressure, celebrity endorsement, and word-of-mouth are all examples of social influences that can affect consumer choice.

Consumers are more likely to buy a product if they believe it is scarce.

  1. True

  2. False


Correct Option: A
Explanation:

The scarcity effect is a psychological phenomenon that causes consumers to be more likely to buy a product if they believe it is scarce.

Which of the following is an example of a psychological pricing strategy?

  1. Odd-even pricing

  2. Charm pricing

  3. Bundling

  4. All of the above


Correct Option: D
Explanation:

Odd-even pricing, charm pricing, and bundling are all examples of psychological pricing strategies.

Consumers are more likely to buy a product if they feel a sense of urgency.

  1. True

  2. False


Correct Option: A
Explanation:

The urgency effect is a psychological phenomenon that causes consumers to be more likely to buy a product if they feel a sense of urgency.

Which of the following is an example of a cognitive bias that can affect consumer choice?

  1. The confirmation bias

  2. The hindsight bias

  3. The illusion of control

  4. All of the above


Correct Option: D
Explanation:

The confirmation bias, the hindsight bias, and the illusion of control are all examples of cognitive biases that can affect consumer choice.

Consumers are more likely to buy a product if they are presented with a limited number of options.

  1. True

  2. False


Correct Option: A
Explanation:

The paradox of choice is a psychological phenomenon that causes consumers to be less likely to buy a product if they are presented with a large number of options.

Which of the following is an example of a psychological factor that can influence consumer choice?

  1. Perception

  2. Personality

  3. Culture

  4. All of the above


Correct Option: D
Explanation:

Perception, personality, and culture are all psychological factors that can influence consumer choice.

Consumers are more likely to buy a product if they are presented with a free sample.

  1. True

  2. False


Correct Option: A
Explanation:

The free sample effect is a psychological phenomenon that causes consumers to be more likely to buy a product if they are presented with a free sample.

Which of the following is an example of a psychological factor that can influence consumer choice?

  1. Perception

  2. Personality

  3. Culture

  4. All of the above


Correct Option: D
Explanation:

Perception, personality, and culture are all psychological factors that can influence consumer choice.

Consumers are more likely to buy a product if they are presented with a warranty.

  1. True

  2. False


Correct Option: A
Explanation:

The warranty effect is a psychological phenomenon that causes consumers to be more likely to buy a product if they are presented with a warranty.

Which of the following is an example of a psychological factor that can influence consumer choice?

  1. Perception

  2. Personality

  3. Culture

  4. All of the above


Correct Option: D
Explanation:

Perception, personality, and culture are all psychological factors that can influence consumer choice.

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