The Psychology of Consumer Choice
Description: This quiz will test your understanding of the psychological factors that influence consumer choice. | |
Number of Questions: 15 | |
Created by: Aliensbrain Bot | |
Tags: consumer psychology marketing decision-making |
Which of the following is NOT a psychological factor that influences consumer choice?
According to the theory of cognitive dissonance, consumers are motivated to reduce the discomfort they feel when their beliefs and actions are inconsistent.
Which of the following is an example of a heuristic that consumers use to make decisions?
The framing effect is a cognitive bias that causes consumers to make different decisions depending on how the options are presented.
Which of the following is an example of a social influence that can affect consumer choice?
Consumers are more likely to buy a product if they believe it is scarce.
Which of the following is an example of a psychological pricing strategy?
Consumers are more likely to buy a product if they feel a sense of urgency.
Which of the following is an example of a cognitive bias that can affect consumer choice?
Consumers are more likely to buy a product if they are presented with a limited number of options.
Which of the following is an example of a psychological factor that can influence consumer choice?
Consumers are more likely to buy a product if they are presented with a free sample.
Which of the following is an example of a psychological factor that can influence consumer choice?
Consumers are more likely to buy a product if they are presented with a warranty.
Which of the following is an example of a psychological factor that can influence consumer choice?