To promote a company's products or services

To manage a company's reputation

To build relationships with key stakeholders

To generate positive media coverage

Press releases

Media tours

Social media campaigns

Lobbying

To manage the company's internal and external communications

To develop and implement the company's public relations strategy

To oversee the company's marketing and advertising efforts

To manage the company's social media accounts

Public relations is about building relationships, while marketing is about selling products or services

Public relations is about managing a company's reputation, while marketing is about generating leads and sales

Public relations is about communicating with key stakeholders, while marketing is about communicating with customers

Public relations is about creating awareness, while marketing is about creating demand

A plan for how to respond to a negative event that could damage the company's reputation

A plan for how to communicate with employees during a crisis

A plan for how to communicate with the media during a crisis

All of the above

Be honest and transparent with stakeholders

Respond quickly to negative feedback

Be proactive in communicating with stakeholders

All of the above

To connect with key stakeholders

To share company news and information

To generate positive media coverage

All of the above

By tracking media coverage

By measuring website traffic

By conducting surveys

All of the above

Be honest and transparent

Be prepared to answer questions

Be respectful of the reporter's time

All of the above

Be genuine and authentic

Be a good listener

Be responsive to their needs

All of the above

Public relations is about building relationships, while advertising is about selling products or services

Public relations is about managing a company's reputation, while advertising is about generating leads and sales

Public relations is about communicating with key stakeholders, while advertising is about communicating with customers

All of the above

To provide public relations services to clients

To help clients build relationships with key stakeholders

To help clients manage their reputation

All of the above

Be honest and transparent

Be clear and concise

Be empathetic

All of the above

Be newsworthy

Be interesting

Be relevant

All of the above

Be clear and concise

Be respectful

Be responsive

All of the above