Neuroethics primarily examines the ethical, legal, and social issues arising from the rapid progress in neuroscience and its applications.

The principle of autonomy emphasizes the right of individuals to make their own decisions regarding their medical care, including decisions about treatments and procedures.

Neuroaugmentation refers to the use of technology or interventions to improve or enhance cognitive functions, such as memory, attention, and decision-making.

One ethical concern related to BCIs is the potential for discrimination based on neural data, as it could lead to unfair treatment or denial of opportunities based on an individual's brain activity or characteristics.

The principle of non-maleficence emphasizes the duty to avoid causing harm to individuals, particularly in medical contexts, and to prioritize the prevention of harm over other considerations.

The principle of justice emphasizes the importance of fairness and equity in the distribution of benefits and burdens in society, ensuring that individuals are treated justly and have equal opportunities.

The principle of beneficence emphasizes the duty to act in the best interests of an individual, to promote their well-being and prevent harm, and to provide benefits that outweigh any potential risks.

One ethical concern related to DBS is the possibility of altering an individual's personality or sense of self, as DBS can affect brain regions involved in personality, emotions, and decision-making.

The principle of autonomy emphasizes the right of individuals to make their own decisions regarding their medical care, including decisions about treatments and procedures.

One ethical concern related to the use of neuroimaging for lie detection is the possibility of discrimination based on brain activity, as it could lead to unfair treatment or denial of opportunities based on an individual's neural responses.

The principle of beneficence emphasizes the duty to act in the best interests of an individual, to promote their well-being and prevent harm, and to provide benefits that outweigh any potential risks.

One ethical concern related to the use of neurotechnologies for military applications is the possibility of using them for mind control or manipulating soldiers' thoughts and behavior.

The principle of justice emphasizes the importance of fairness and equity in the distribution of benefits and burdens in society, ensuring that individuals are treated justly and have equal opportunities.

One ethical concern related to the use of neurotechnologies for marketing and advertising is the potential for using them for subliminal advertising or manipulating consumers' behavior without their conscious awareness.

The principle of non-maleficence emphasizes the duty to avoid causing harm to individuals, particularly in medical contexts, and to prioritize the prevention of harm over other considerations.