Agenda-Setting Theory proposes that the media's coverage of certain issues influences the public's perception of their importance and salience.

Political communication often aims to convince the public of the merits of a particular policy or course of action.

Framing refers to the selective presentation of information to emphasize certain aspects and influence public opinion.

Agenda-Setting describes the media's ability to shape public opinion by determining which issues receive attention and prominence.

Priming involves activating certain thoughts, feelings, or associations in the audience's mind through strategic communication.

Cultivation Theory suggests that long-term exposure to media content can influence an individual's perceptions of the world.

Gain-Loss Framing presents information in a way that emphasizes the potential gains or losses associated with a policy decision.

Policy Advocacy involves using communication strategies to promote specific policies and influence public opinion.

Negative Framing involves presenting information in a way that highlights the potential drawbacks or negative consequences of a policy decision.

Policy Legitimization involves using communication strategies to justify and explain policy decisions to the public.

Positive Framing involves presenting information in a way that highlights the potential benefits or positive outcomes of a policy decision.

Policy Implementation involves using communication strategies to put policies into action and ensure their effective execution.

Neutral Framing involves presenting information in a way that avoids highlighting either the positive or negative aspects of a policy decision.

Policy Consensus-Building involves using communication strategies to build consensus among stakeholders and gain support for policy decisions.

Balanced Framing involves presenting information in a way that balances both the positive and negative aspects of a policy decision.