Instagram's visual format and user-generated content have played a significant role in showcasing the vibrant and diverse street food culture of India, capturing the attention of international audiences.

Indian Fusion refers to the creative blending of Indian spices, ingredients, and cooking methods with elements from other cuisines, resulting in innovative and globally appealing dishes.

Social media has played a multifaceted role in shaping international perceptions of Indian cuisine, making it more accessible, dispelling misconceptions, and showcasing its regional diversity.

Butter Chicken, with its creamy tomato-based sauce and tender chicken, has become a global favorite, thanks to its widespread promotion on social media platforms.

The convergence of increased interest, online platforms, and the influence of culinary experts has contributed to the popularity of Indian cooking classes and workshops on social media.

Social media provides a virtual space for chefs from different cultures to connect, share their knowledge, and collaborate on culinary projects, fostering cross-cultural culinary exchange.

Instagram's focus on visual content makes it an ideal platform for showcasing the vibrant colors, intricate designs, and artistic presentation of Indian dishes.

Social media has played a multifaceted role in promoting Indian cuisine's recognition as an Intangible Cultural Heritage, raising awareness, providing a platform for storytelling, and facilitating international collaborations.

Food Blogging refers to the practice of creating and sharing written content about food, including recipes, cooking techniques, and restaurant reviews, typically on a dedicated website or blog.

Social media platforms offer a comprehensive way for people to explore Indian restaurants, read reviews, view photos and videos, and even take virtual tours, aiding their decision-making process.

TikTok is a popular platform for sharing short-form videos, including cooking tutorials and recipe demonstrations, making it a valuable tool for promoting Indian cuisine to a global audience.

Social media platforms have played a crucial role in promoting Indian food festivals and culinary events, extending their reach, enabling virtual participation, and fostering collaborations.

Pinterest's visual format and focus on user-generated content make it an ideal platform for sharing and discovering recipes, food photography, and culinary inspiration, promoting Indian cuisine through word-of-mouth recommendations.

Social media platforms have transformed the way Indian restaurants market themselves, enabling direct communication with customers, showcasing their offerings visually, and providing convenient online services.

Viral Food Trends refers to the rapid spread of culinary trends and innovations through social media platforms, often driven by user-generated content and influencer endorsements.