John B. Watson is widely regarded as the founder of behaviorism, a school of thought that emphasizes the study of observable behavior and the role of environmental factors in shaping behavior.

Classical conditioning, also known as Pavlovian conditioning, is based on the principle of stimulus-response association, where a neutral stimulus becomes associated with a meaningful stimulus through repeated pairing, leading to a conditioned response.

In classical conditioning, the neutral stimulus is a stimulus that initially does not elicit a specific response but becomes associated with a meaningful stimulus through repeated pairing.

In classical conditioning, the unconditioned stimulus is a stimulus that naturally elicits a specific response without prior learning.

In classical conditioning, the conditioned response is a learned response that is elicited by the conditioned stimulus after repeated pairing with the unconditioned stimulus.

B.F. Skinner is renowned for his research on operant conditioning, which focuses on the role of reinforcement and punishment in shaping behavior.

Operant conditioning, also known as instrumental conditioning, is based on the principle of reinforcement and punishment, where the consequences of a behavior influence the likelihood of its repetition.

Positive reinforcement involves increasing the likelihood of a behavior by providing a desirable consequence after the behavior occurs.

Negative reinforcement involves increasing the likelihood of a behavior by removing an unpleasant consequence after the behavior occurs.

Positive punishment involves decreasing the likelihood of a behavior by providing an unpleasant consequence after the behavior occurs.

Negative punishment involves decreasing the likelihood of a behavior by removing a desirable consequence after the behavior occurs.

Observational learning, also known as social learning or modeling, involves learning through observing and imitating the behavior of others.

Albert Bandura is renowned for his research on observational learning, particularly through his Bobo doll experiment.

Shaping involves gradually changing behavior by reinforcing successive approximations of the desired behavior, starting with small steps and gradually increasing the complexity.

Chaining involves linking a series of behaviors together to create a complex sequence, where the completion of one behavior triggers the next.