The primary function of language in media is to convey information to the audience.

Written text is an example of a verbal code in media, as it uses words to convey information.

Rhetoric is the term for the use of language to create a particular effect or mood in media.

Denotation is the literal meaning of a word, while connotation is the emotional or cultural associations of a word.

Propaganda is the term for the use of language to manipulate or deceive an audience in media.

Body language is an example of a nonverbal code in media, as it uses physical gestures and expressions to convey information.

Semiotics is the term for the study of the relationship between language and media.

Verisimilitude is the term for the use of language to create a sense of reality in media.

Visual images are an example of a visual code in media, as they use images to convey information.

Bias is the term for the use of language to create a particular point of view or perspective in media.

Music is an example of an auditory code in media, as it uses sound to convey information.

Liveness is the term for the use of language to create a sense of immediacy or presence in media.

Tactile codes are not typically used in media.

Rapport is the term for the use of language to create a sense of intimacy or connection with the audience in media.

Olfactory codes are not typically used in media.