Marketing and sales - class-XII
| Description: marketing and sales | |
| Number of Questions: 121 | |
| Created by: Priya Bakshi | |
| Tags: organisation of commerce and management business studies marketing management commercial studies commerce marketing concept of market and marketer marketing - concepts and functions marketing and sales |
Which one of the following is the apex institution in finance sector of India?
Market segmentation means ______________.
Market where market makers keep record of stock of financial instruments is classified as _____________.
If market value is greater than book value then investors for future stock are considered as ________________.
The "eyes and ears" of a business is?
Which of the following is not necessary for promotion from with in?
Network marketing is a mode of _______by the manufacturer.
In marketing, a distinctive group of consumers is known as ______.
Organising of marketing means.
It is the process of eliciting support for a company and its activities from its employees. Name it
Offering existing products or their new version to a new customer group is called
A bear market means
The most structured marketing problems are likely to be those dealing with __________.
Which strategy consists of marketing existing products, often with only cosmetic change to customers in related market areas?
Which strategy Involves entry into fields where both products and markets are significantly different than those of a firm's initial base?
Which strategy tries to achieve growth through new products in existing markets?
Which one is not a prerequisite of a perfect market?
Which strategy consists of marketing existing products in new markets?
To organize the world's information and make it universally accessible and useful its mission of -
_________ is marketing of domestically produced goods in a foreign country and is a traditional and well established method of entering foreign market.
When a firm directs its resources to the profitable growth of a single product, in a single market with a single dominant technology, it follows ________________.
Product, Price, Place and Promotion are the ______________.
Selling + customer satisfaction =____
Size of firm and market or book ratio are variables which are related to ___________.
Which is the problem of marketing communication?
Difference between budgeted amounts and actual results is classified as ____________.
What best explains a shift in market supply curve to the right?
The marketing concern generally taps three sources for financing its activities there are ___________.
Stock which has higher correlation with market tend to have ___________________.
Which of the following persons can opt for composition scheme?
What describes a process of continuously measuring results and comparing those results to optimal performance so that actual performance may be improved?
The following is the list of iron and steel plants located in various parts of India
1) Vishakhapatnam
2) Bhadravati
3) Jamshedpur
4)Salem
5) Rourkela
6) Bokaro
7) Vijaynagar
8)Durgapur
Which one of the following represents iron and steel industries located outside the chotanagpur region?
Marketing is concerned with the creation of utilities.
I. Form utilities
II. Place utilities
III. Time utilities
IV. Possession utilities.
The term market is derived from.
Which of the following markets deals is valuable metals?
Currencies of different countries are purchased and sold in.
From the management point of view, 'Market' means.
A perfect market is?
Which of the following markets is also known as 'Commodity exchange?"
Every Market is?
The Latin word 'Mercatus' means ________.
In the economic sense, market means.
The focal point of Modern Marketing is?
The importance of consumer was accepted in the.
The second stage in the evolution of marketing came with the dawn of.
The first stage in the evolution of marketing is?
Concept of market was totally absent in.
The present stage of the evolution of the marketing concept is?
Marketing is concerned with.
Marketing involves four functions.
The new concept of 'demarketing' is coined by.
The first step in the process of marketing is?
Marketing is divided into.
A complete and detailed picture of distribution process is given by.
Most widely accepted classification of marketing is given by.
The idea of 'Marketing Mix' was conceived by.
Only one product is produced and sold through one marketing programme is called.
Modern marketing requires a thorough understanding of.
The result of the consumer behaviour is?
The author of the book, "consumer behaviour - Theory and Practice".
A plan designed to analyse the marketing problems is?
Substantiality refers to.
Market segmentation is a.
Market segmentation is a.
Dividing the total market into different parts on the basis of population is?
Dividing the total market into different parts as the basis of Income groups is?
Market segmentation divides the market into submarkets, having.
Market segmentation compared to a.
Marketing segmentation is?
Which of the following is not a method of market segmentation?
Undifferentiated Marketing is called as.
Which of the following methods is costlier?
Solomon concludes that
Which of the following approaches represent the effect of leverage on the cost of capital and the market value of a firm?
Which of the following is not an aspect of product mix?
The term 'Marketing Myopia' is introduced by.
What are the factors affecting price decision?
In a market with a limited number of buyers, the pricing policy is dependent on.
Marketing channel is also termed as.
Physical distribution includes.
Hyper market is a.
The basic assumptions of CAP< are
I. The efficiency of the security markets
II. Investor preferences
III. Restriction on investments
IV Single investor can affect market prices
Of thes:
Formal marketing planning is a/an.
Profitability index is also known as__________.
Which of the following is a conceptual process of Marketing Planning?
Marketing planning must be.
Marketing planning should cover.
Match the items in List-I with items in List-II.
| List-I | List-II |
|---|---|
| a) Peter F Drucker | i) Unity of command |
| b) Henry Fayol | ii) Achievement Motivation |
| c) McCarthy | iii) M.B.O. |
| d) Mc Clelland | iv) $4$ Ps of marketing |
The set of all actual and potential buyers of a product is known as_______.
The word Market has come from the Latin word _____________.
Which of the following is a quality of a good salesperson?
An investor would buy a bond if _____________.
Good marketing is no accident, but a result of careful planning and _______.
In the Indian forex markets the following can take a position in a currency on their own account __________.
Selling+customer satisfaction = _________.
Marketing is a _______ concept than selling
Who coined the concept of "Industry Analysis"?
Selling + customer satisfaction = __________.
"Marketing may be defined as the performance of business activities that directs the flow of goods and services through producers to consumers."
This definition is given by _________.
________ means the mechanism through which products and services are sold, exchanged and transferred.
Selling and marketing have synonymous meaning.
________ short term perspective while _______ is a long term one.
_________ starts with marketing research, a learning process in which marketers get to know everything about the needs and wants of consumers, and it ends when some body buys something.
The main factors in global marketing are___________.
Marketing research data is gathered by _______________.
When a firm is producing its own inputs or owns its own sources of distribution of outputs, it undergoes _____________.
"Marketing may be defined as the performance of business activities that directs the flow of goods and services through producers to consumers." This definition is given by ____________.
Choose the correct answers from the following alternatives given
Arun had deposited a bag in the cloak room of a railway station by paying Rs. 650. On the face of the ticket, issued to him were inscribed see reverse for terms & conditions. Clause 10 of the printed Terms & Conditions limited the liability of the company for loss of a baggage to Rs. 100. The bag was lost and Arun claimed Rs. 650 as its value.
Choose the correct answers from the following alternatives given
An advertisement to sell a thing by auction is:
In which of the following case conducting a market assessment is essential to know whether there exists any demand to the idea?
___________ defines Marketing Mix as "set of marketing tool that the firm uses to pursue its marketing objectives in the target market".
The first step in relation to a market assessment is to :
A commodity which is bulky and cheap will have:
The marketing assessment process involves :
Entry-exist is free under which market structure?
The issues of ethics faced by marketing include
The comprehensive meaning of an efficient stock market is that it is a market which
Market innovation refers to ___________________.
Which of the following are the methods of marketing the new issue of securities?
1.Listing of securities
2.Jobbers and brokers
3.Private placement of securities
4.Privileged subscriptions
Select the correct answer
Identify the method in which inventory is valued at the latest prices prevailing in the market
Match the following statements with their authors:
| a) "Marketing is the delivery standard of living." | i) Peter F. Drucker |
|---|---|
| b) "Marketing comprises both buying and selling activities." | ii) Philip Kotler |
| c) "Marketing is human activity directed at satisfying needs and wants through exchange process." | iii) Paul Mazur |
| d) "Marketing is a process which converts a resource, distinct knowledge into a contribution of economic value in the market place." | iv) Pyle |