Marketing Knowledge Test - 1
| Description: This covers all the theoritical concepts of the Marketing Knowledge. Keep watching for the next versions of the tests soon | |
| Number of Questions: 30 | |
| Created by: Shiva Nambiar | |
| Tags: Marketing Knowledge SBI Clerk SBI Clerk Marketing SBI PO Marketing Banking Awareness Letter E Verbal Reasoning Vocabulary Improvement based on Words in a Sentence |
What are the different components of Marketing?
Which of the following is best suited to define the term MARKET?
Which of the following is best suited to define the term MARKETING?
What are the benefits of Marketing to Society?
What are the functions of Marketing Management?
The way of life in which all the resources of an organization are mobilized to create, stimulate and satisfy the consumer at a profit is called as _______
The crucial and creative task of delivering consumer satisfaction and thereby earning profits through consumer demand is called as ______
What are the benefits of Marketing to Individual Firms?
What are the four elements of Market Mix?
In which of the following ways, "Marketing Mix" concept helps the business firms
By which of the following forces Marketing Environment is effected?
i) Social ii) Physical iii) Economic iv) Ethical v) Physical vi) Political vii) Technological
A framework for planning and making decisions in the key marketing activities that are essential to marketing success is called as _________
Indian Marketing Environment can be subdivided into five major groups, they are
Market is basically segmented on the basis of _____
What are the different costs of Market Segmentation?
The process of examining a company's market opportunities, allocating resources to capitalise on those opportunities and predicting market and financial performance that is likely to occur is called as _________
What are the benefits of Segmentation?
The term which indicates how much a company could sell if it had all the necessary resources and desired to use them for this purpose is ________
Which of the following is not a step in the Organization planning?
i) Determine the Objectives ii) Analyse the existing oprganisation iii) Formulate long-range target organization iv) Determine the method of change v) Prepare the phase plans vi) Implement the plan
Which of the following not a limitation of a Sales Forecasting?
An attempt to determine the volume of sales which can reasonably be expected at some future data on scientific basis is called as ______
A symbol, a mark or name that acts as means of communication to bring about an identity of a given product is called as ______
Which of the following is a merit of Branding to consumers?
Which of the following is a merit to Marketers with Branding?
Which of the following is not a method of Sales Forecasting?
The social force designed to protect the interests of consumers by organising the consumers to bring pressure on business community to heed is called as _______
Which of the following is a demerit of Branding to consumers?
Which of the following is a demerit to Marketers with Branding?
Which of the following plays a key role in increasing the sales of a new product?
Branding can be classified as _____