marketing tools to understand constraints and potentials of self and competitor

external environment analysis

internal environment analysis

strategic planning for selling products

South-West organisation for trade

relatively low cost per interview

good for reaching important people who are inaccessible

securing cooperation which is not always possible

All of these

Only (1) and (2)

Importance of motivation of customer development.

Why people are driven by particular need at particular times.

Where human needs are arranged in a hierarchy.

All of these

Only (2) and (3)

personal source and commercial source

public source

experiential source

All of the three above

Only (1) and (2)

only standard products are sold

no customisation required

the seller need not have product knowledge

the seller should aim at customer satisfaction

only quantum of sales matters

knowledge of shops and bazaars

knowledge of shopping malls

knowledge of customer profile and product mix

knowledge of various languages

None of these

deciding the market area

deciding the right product to be sold

making proper marketing decisions

deciding right time to sell

All of these

British Petroleum Organisation

British Passport Office

Budgeting Process Orientation

Business Process Orientation

Business Process Outsourcing

Marketing is a waste of the employees' time

Marketing is not required in India due to its vast population

Marketing involves additional work

Marketing involves team work

Marketing is not required today due to IT advancement

sales planning

sales pricing

distribution channels

consumer tastes

All of these

calling on friends

calling on bank employees

calling on prospective customers

to make telephone calls

calling on relatives

Marketing is not required in a buyer's market

Marketing is not required in a seller's market

Marketing is not required due to globalisation

Marketing is not required due to competition

Marketing is not required due to liberalisation

compensation

inspiration

additional perquisites

implementing new ideas or new methods

None of these

command and other mindsets

controlled mindset

active mindset

passive mindset

None of these

a prospect who is more likely to avail of the bank's product

a political leader

a religious leader

a bank Chairman

None of these

Creativity

Team spirit

Motivation

Effective communication skills

All of these

publicity on the net

advertisement on the net

soliciting business through e-mails

telemarketing

All of these

better lead generation

better systems

better results

improved balance sheet

better customer service

Advertisement

Publicity

Market research

Market segmentation

All of the above

the entire country

the entire city

the entire globe

that which consists of customers who need identified product

All of the above

International Spy Project

Indian Social Planning

Initial Service Provider

Internet Service Provider

None of these

telemarketing

digital marketing

indirect marketing

direct marketing

All of the above

any customer who walks into the bank

an employee of the bank

a customer who is likely to be interested in bank's product or service

a depositor of the bank

a borrower of the bank

Identifying customer needs

Matching the products to customer needs

Convincing the customers of product benefits

Responding to questions and objections of customers

All of the above

Marketing makes the Company to go into loss due to higher expenses

Marketing is not required in profit making companies

Marketing sharpens the minds of the employees

Marketing is a time-bound seasonal function

Marketing is a waste of time