Marketing Management
| Description: Marketing Environment PromotionMarketing StrategiesProduct ManagementPricingMarketing Fundamentals | |
| Number of Questions: 15 | |
| Created by: Sharvani Hegde | |
| Tags: Marketing Environment Promotion Marketing Strategies Product Management Pricing Marketing Fundamentals |
The number of times people in the target audience are exposed to a media vehicle during a given period of time is known as
Advertising that is directed towards distributors, retailers as well as wholesalers is known as ____________.
If 3000 people in the target audience tune in an FM radio 98.3 programme 6 times during a four week period and 3000 people tune in 3 times, calculate the average frequency.
Suppose we take a full page advertisement at a price of Rs. 60,000 in a magazine to reach 3 lakh people. What will be our CPM?
The campaigns which emphasise superiority to retain the present market and to expand it either by increasing the products consumption or by weaning the customers away from other brand is known as
The large firms such as I.B.M, General motors and Coca cola consider which of the following patterns of target market selection?
'Market segmentation is the sub-division of a market into homogeneous sub-sects of customers whereby any sub-sect may conceivably be selected as a market target to be reached within a distinct marketing mix'. Who gave this statement?
Which of the following is considered as the last stage in the new product development process?
'Hindustan Unilever Ltd. produces soaps, shampoos, creams, moisturisers and many other cosmetic products'. The above statement illustrates which of the following dimensions of product mix?
Which of the following is/are considered as the method(s) for screening of ideas under new product development process?
______________ is a policy, which aims at extracting maximum profits from the market and as such the manufacturer keeps high prices.
Parity pricing is included among which of the following methods of pricing?
The policy by which marketer attracts customers by showing low priced goods and after that selling them high priced goods is known as
Who developed the 4 P's of marketing?
An advertiser puts an advertisement on a programme of TV channel which was viewed 6 times by 5000 people in the target audience and 8 times by 5000 people in a four week period. Also during the same period, the ad is put on another programme which was viewed 4 times by 3000 people in the target audience. Calculate gross impressions for the advertisement.