What do we call the practice of cutting inventories to absolute minimum levels and requiring vendors to deliver the items as they are needed in the production process?

Which of the following stores are designed to kill off the competition and are characterised by narrow but very deep product assortment, low prices and few to moderate customer services?

Which of the following maximizes the amount of contact and value for a customer?

Which of the following represents one channel member that perceives another channel member to be acting in a way and prevents the first member from achieving its distribution activities?

Which of the following is a means to achieve the optimum distribution costs without losing decision-making authority over the product offering and the way it is marketed and supported?

Technology is opening new channels of distribution through electronic distribution that

Which of the following offer a range of grocery and household items that cater to last minute purchase needs of consumers?

Which of the following involves comparatively low prices as a major selling point combined with the reduced costs of doing business?

Which of the following represent methods, where intermediaries are given exclusive rights to market a good or service within a defined 'territory', and thus limited number of intermediaries are used?

Which of the following represents a method, where some products go directly from producer to customers and others go through intermediaries?

Manufacture, purchase and consumption can occur at differing points in __________

Which of the following occurs, when a company offers a complete brand concept, supplies and logistics to a stakeholder that invests an initial lump sum, and thereafter, pays regular fee to continue the relationship?

Which of the following refers to place your product or service in as many outlets or locations as possible, in order to maximise the opportunity for customers to find the goods or services?

Which of the following store goods for moderate to long periods?

Which of the following allows a product to be sold directly to end consumers and purchased directly from manufacturers or deal with wholesalers?

Two of the distribution and logical management functions of marketing are

Which of the following is agency personnel, who undertakes research to support a campaign?

Decisions involving transportation, warehousing, inventory control and order processing are related to

Which of the following is a written document used to exchange information between parties involved with the development and implementation of a campaign?

Which of the following is an agency personnel, which is responsible for representing the interests of a client within the agency and for ensuring that all those working on the client's account are fully informed, working to deadline and to budget?

Which of the following is a written document that should provide an agency with an insight into a client's task or communication problem that needs to be resolved?

Which of the following is the first stage of marketing communication planning process and analysis of four main environmental contexts in order to shape the detail of a plan?

Which of the following teams is responsible for translating proposals and ideas, often embedded in the creative brief, into a finished advertisement?

The first stage of marketing communication planning process involves the analysis of which of the following four main contexts (or situations)?

Which of the following is a written document, developed by Account Manager to provide the creative team with a relevant information, necessary to develop messages and appropriate creative content?

Which of the following objectives are related to the outcome of a marketing communication campaign?

Which of the following is a model of various decisions and actions that are undertaken while preparing, implementing and evaluating communication strategies and plans?

Select the process associated with the development and delivery of coordinated marketing communication messages.

Which of the following refers to advertising agencies that provide their clients with a full range of services, including strategy and planning, designing the advertisements etc.?

Which of the following are marketing communication strategies used to communicate with channel intermediaries (e.g., retailers, distributors)?

Which of the following are the written documents, often developed by the Account Manager to provide media planners with a relevant information necessary to select and buy the media appropriate to the campaign?

Which of the following marketing communication strategies are used to communicate directly with end-user customers?

Which of the following is not a way by which agencies are paid?

What does three P's of marketing communication strategy refer to?

SMART is an approach used to write effective objectives. What does SMART stand for?

Distribution strategy includes

In which of the following channels, a product goes directly from producer to final customer?

Which of the following refers to an unauthorised sale of new branded products diverted from authorised distribution channels or imported to a country for sale without the consent or knowledge of the manufacturer?