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Banking and Marketing

Description: MARKETING APTITUDE
Number of Questions: 15
Created by:
Tags: MOCK TEST Banking Awareness
Attempted 0/15 Correct 0 Score 0

A short and catchy song played in an advertisement is called

  1. caption

  2. bundling

  3. labelling

  4. jingle

  5. lagniappe


Correct Option: D
Explanation:

Jingle means a short tune or song played in an advertisement.

An anti-tobacco campaign is an example of

  1. cause marketing

  2. niche marketing

  3. cross marketing

  4. anti-social marketing

  5. telemarketing


Correct Option: A
Explanation:

This is a form of marketing in which a company and a charity team up together to tackle a social or environmental problem and create business value for the company at the same time. So, anti-tobacco campaign is an example of cause marketing.

Which of the following markets is the odd one out?

  1. Tea market

  2. Share market

  3. Bullion market

  4. Local market

  5. Cotton market


Correct Option: D
Explanation:

Local market is classified on the basis of area.

Making telephone calls to prospective customers is a form of

  1. direct marketing

  2. indirect marketing

  3. ambush marketing

  4. strategic marketing

  5. social media marketing


Correct Option: A
Explanation:

Direct marketing is about making direct contact with existing and potential customers to promote your products or services.

What do you call a company whose marketing reference point is the home market?

  1. Geocentric

  2. Ethnocentric

  3. Polycentric

  4. Regionocentric

  5. Swadeshi


Correct Option: B
Explanation:

It means that the company prefers customers of their ethnicity to others.

A product purchased without any planning or search is termed as

  1. spot purchase

  2. impulse purchase

  3. speed purchase

  4. reasoned purchase

  5. considered purchase


Correct Option: B
Explanation:

Impulse purchase means purchasing a product without any plan.

A market dominated by two suppliers controlling pricing, supply, services, etc. is called

  1. monopsony

  2. oligopoly

  3. duopoly

  4. monopoly

  5. oligopsony


Correct Option: C
Explanation:

A duopoly is a form of oligopoly occurring when two companies control all or most of the market for a product or service.

Based on the classification of media in advertising, find the odd one out.

  1. Rural promotion van

  2. Television

  3. Hoarding

  4. Billboard

  5. Neon sign


Correct Option: B
Explanation:

This is a form of electronic media.

A person who is most likely to purchase your product is called a

  1. prospect

  2. retrospect

  3. customer

  4. ambassador

  5. promoter


Correct Option: A
Explanation:

A person who is most likely to purchase your product is called a prospect.

The marketing of environment-friendly products is known as

  1. green marketing

  2. yellow marketing

  3. red marketing

  4. black marketing

  5. none of these


Correct Option: A
Explanation:

The marketing of environment-friendly products is called green marketing.

Marketing starts and comes to an end with

  1. manufacturer

  2. distributors and dealers

  3. customer

  4. workers and staff

  5. resellers and retailers


Correct Option: C
Explanation:

Customer is the person who purchase the goods for consuming and not for its further sale. This is the last stage of marketing.

A branch in which of the following places would be an example of inclusive banking?

  1. Marine Drive

  2. Writers Building

  3. Bandra

  4. Juhu

  5. Dharavi (slums)


Correct Option: E
Explanation:

Inclusive banking means banking in a low income area. It is a slum area in Mumbai. So, it is an example of inclusive banking.

Making special products to suit every other customer is known as

  1. customisation

  2. digitisation

  3. generalisation

  4. cartelisation

  5. product development


Correct Option: A
Explanation:

Customisation stands for making special products to suit every other customer.

The process of acquiring goods from suppliers is known as

  1. production

  2. marketing

  3. sales

  4. procurement

  5. accounting


Correct Option: D
Explanation:

The process of acquiring goods from the suppliers is known as procurement.

A strategy that seeks to increase profitability through greater sales volume obtained from new products and new markets is called

  1. diversification

  2. test marketing

  3. positioning

  4. segmentation

  5. market expansion


Correct Option: A
Explanation:

Diversification is a strategy that seeks to increase profitability through greater sales volume obtained from new products and new markets.

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