Marketing Knowledge Test - 3
Description: The series of tests covers the basis concepts of marketing there by with this knowledge, One can score much in less time in the Entrane exam. One can not afford to miss this test! | |
Number of Questions: 30 | |
Created by: Seema Agrawal | |
Tags: Marketing Knowledge MBA Marketing SBI PO Marketing SBI Clerk MArketing Banking Awareness Information about Sports Indian Physical Geography Static GK General Awareness Economy Current Affairs |
A creative exercise tried with every existing product. It is not what you do to a product is called as _____
Which of the following are the different options that a company have to position or reposition its products?
Which of the following is the best determinant for the Successful product positioning?
Either changing the product itself or repositioning it by changing its promotional focus. It is viable alternative to new product development because, it is less expensive and is crowned with greater degree of success is called as _____
Given below are the different steps that involved in the product positioning. Arrange in them in a particular order? i) Choosing the competitive advantage ii) Signalling the competitive advantage iii) Identifying potential competitive advantage
Which of the following is NOT one of the ways for the above?
Which of the following is NOT an objective of Product diversification?
'Product' one of the P's of marketing mix helps in achieving the marketing objectives only when there is happy and lasting wedding between the product and the market. This congruity product and market is called as _______
Which of the following is NOT a merit of the Product Diversification?
Which of the following is NOT a method of Product diversification?
Which of the following External Factors that does NOT influence the Product Pricing decisions?
Which of the following is NOT and objective of the Pricing?
Which of the following is NOT the right approach to the Pricing?
Arrange the steps that are involved in the Product simplification procedure which are given below. i) Committee formation ii) Design criteria iii) Spell out simplification strategies iv) Programme implementation
The method of pricing the product based on the manufacturer's cost is called as ____
Which of the following is NOT a demerit of the Product Diversification?
A method of creating a typical consumer perception so that the consumer is made to buy the product is called as _______
In General, Most of the Marketing people believe that, Pricing plays a vital role at macro and micro levels of the economy of any country. Which of the following point does NOT support this statement?
The price differential that reduces the quoted price so that the buyer pays much less than the quoted price is called as ___
The method of pricing the product based on consumer demand and in perspective of attaining maximum profits is called as _____
An amount we pay for a good or a service or an idea is called as _____
Which of the following Internal Factors that does NOT influence the Product Pricing decisions?
A deduction of the quoted price is called as _______
Adding new product or products to the existing product-line or product-mix is called as ______
The method of pricing the product based on manufacturer's cost and competitor's cost together is called as _____
The method of pricing the product based on the target returns is called as _____
Which of the following is NOT a type of product diversification?
Which of the following is NOT a product simplification strategy?
Quite opposite of product-diversification involving a managerial exercise to rationalize the product-line, It is product pruning or product deletion or product abandonment or dropping process to retain those product items which meet company criteria based on profits, turn-over and utilization of resources is called as ____
The method of pricing the product based on the competitor's cost is called as _____