Question 1

Advertising derived from

Advertere
Ad-hoc-not-with-Joy
Credere
Adre
Net

Answer

Correct Option: A

Question 2

Advertising can be described as the art of the creating a demand for

Article or a service
Research and development
Tax
Sale
Rent

Answer

Correct Option: A

Question 3

……… has been defined as the dissemination of information concerning an idea, service or product to compel action in accordance with the interest of the advertiser.

Production development and planning
Advertising
Sales
Marketing

Answer

Correct Option: B

Question 4

……… has been defined as any paid form of non-Personal Presentation and Promotion of goods, Services or ideas by an Identified Sponsor.

Sales Promotion technique
Advertising
Cost
Pricing

Answer

Correct Option: B

Question 5

Types of advertising includes

Product Advertising
Institutional Advertising
Pioneering Advertising
Competitive Advertising
All of these

Answer

Correct Option: E

Question 6

Advertising is a paid of non-personal Presentation or Promotion of ideas, goods or services by

An identified sponsor
Customer
Employee
Bank
Creditor

Answer

Correct Option: A

Question 7

Which is the part of Advertising Programme?

Administrative overhead
Media Cost
Research
All of these
None of these

Answer

Correct Option: D

Question 8

Advertising budget include

Advertising Production Cost
Wage
Rent
Audit
All of these

Answer

Correct Option: A

Question 9

Which is Means of Outdoor advertising?

Posters
Sandwitch Board Advertising
Electric Display
Advertising Board
All of these

Answer

Correct Option: E

Question 10

Mural Advertising includes

Sky Advertising
Bus Tram and Train Advertising
Sticker Advertising
All of these
None of these

Answer

Correct Option: D

Question 11

Which is means of Bank advertising?

Newspapers or Magazine
Television
Posters
Internet
All of these

Answer

Correct Option: E

Question 12

Mail Advertising includes

Price list
Business Reply Envelope
Novelty Gift
Booklets
All of these

Answer

Correct Option: E

Question 13

Which is the best means of Bank advertising?

Bank employee or their Manager
Sky Advertising
Satisfied Bank Customer
Circular
All of these

Answer

Correct Option: C

Question 14

Which is the objective of Advertising?

To remind the customers
To introduce New Product
To do entire selling Job
To build Brand Preference
All of these

Answer

Correct Option: E

Question 15

………… is a vehicle for transmitted a publicist's message in permanent printed, written or processed form with control distribution direct to selected individuals.

Direct mail advertising
Poster
Electric display
Board

Answer

Correct Option: A

Question 16

Which is the latest means of Bank advertising?

Internet or e-mail
Price list or Business Reply envelope
Post Card
All of these
None of these

Answer

Correct Option: A

Question 17

Which is the type of advertising?

Direct Advertising
Indirect Action Advertising
Primary Demand Advertising
All of these
None of these

Answer

Correct Option: D

Question 18

Which is the means of advertising?

Radio and Television
Cinema
Gift
Demonstration
All of these

Answer

Correct Option: E

Question 19

Promotional Advertising includes

Window Advertising
Interior Display
Showroom and Exhibition
All of these
None of these

Answer

Correct Option: D

Question 20

Media Selection decision involves

Distribution Policy
Circulation of the Media
Media Cost
Market
All of these

Answer

Correct Option: E

Question 21

Essentials of a good advertising copy

Attracting Attention
Arousing Interest
Understandable
Believable
All of these

Answer

Correct Option: E

Question 22

………… is using the letter box to tell the right people about the right goods at the right time in the right way.

Sticker Advertising
Direct mail advertising
Posters
Electric Display

Answer

Correct Option: B

Question 23

Which is the factors of Media Selection Decision?

Message
Object or aim of the Advertising
Advertiser's Usage
All of these
None of these

Answer

Correct Option: D

Question 24

Match the following List-I (Types of Advertising) List-II (Elements)

National Advertising (a) By Hindustan Lever Ltd.
Direct Act Advertising (b) By Coupon
Pioneering Advertising (c) Nano
Public Service Institutional Advertising (d) Income Tax (e) Production

1. (a) 2. (b) 3. (c) 4. (d)
1. (b) 2. (d) 3. (a) 4. (c)
1. (c) 2. (a) 3. (b) 4. (d)
1. (a) 2. (d) 3. (c) 4. (b)
1. (e) 2. (a) 3. (b) 4. (d)

Answer

Correct Option: A

Question 25

Match the following List-I (Source of Budget relating to Advertising) List-II (Expenses)

Administrative overhead (a) Salary
Media Cost (b) Radio Charges
Advertising Production Cost (c) Recording Cost
Research (d) Pre-testing
(e) Competition

1. (a) 2. (b) 3. (c) 4. (d)
1. (b) 2. (c) 3. (d) 4. (a)
1. (c) 2. (a) 3. (b) 4. (d)
1. (a) 2. (d) 3. (c) 4. (b)
1. (e) 2. (b) 3. (a) 4. (d)

Answer

Correct Option: A

Description: Online Notes and Test Papers with complete study material to prepare for Marketing Knowledge, Marketing Research, General Knowledge, Marketing Management, Marketing for Bank PO, Bank PO, Marketing Exam
Number of Questions: 25
Created by: Ankita Patil
Tags: Marketing Knowledge Marketing Research General Knowledge Marketing Management Bank PO Marketing Bank PO Marketing Exam Promotion

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