Account Planner is an advertising agency personnel who gathers information that is relevant to a client's product or service.

Development of customised promotional programs for individual retail accounts by marketers is known as Account Specific Marketing.

A Federal Trade Commission regulatory program that requires advertisers to have documentation to support the claims made in their advertisement is known as Advertising Substantiation.

Average Quarter-Hour Rating is expressed, as a percentage of the population being measured and used by Arbitron in measuring the size of radio audiences.

Alpha Activity is a measure of degree of brain activity that can be used to assess an individual's reactions to an advertisement.

The measures, which are taken at the beginning of an advertising or promotional campaign to determine the degree to which a target audience must be changed or moved by a promotional campaign, is known as Benchmark Measures.

Magazine advertisements where the printed area extends to the edge of the pages, eliminating any white margin or border around the ad is known as bleed pages.

Clutter is a non program material that appears in a broadcast environment, including commercials, promotional messages for shows, public service announcements and the like.

Computer Simulations Models are quantitative-based models that are used to determine the relative contribution of advertising expenditures on sales response.

Central Hudson Test is a four-part test used by the courts for determining restrictions on a commercial speech.

A determination of what an advertising message will say or communicate to a target audience is known as creative Strategy.

Elaboration likelihood Model is a model that identifies two processes by which communication can lead to persuasion-central and peripheral routes.

Sales promotion activities that communicate distinctive brand attribute and contribute to the development and enforcement of brand identity are known as Consumer Franchise-Building Promotions.

Advocacy Advertising is concerned with the propagation of ideas and elucidation of social issues of public importance in a manner that supports the position and interest of the sponsors.

Payout plan determines the investment value of the advertising and promotion appropriation.