Major labels are primarily responsible for promoting and distributing music through various channels, including physical sales, digital platforms, and streaming services.

Major labels often negotiate exclusive deals with artists, which gives them the right to book those artists for festival performances and other live events.

Major labels benefit from partnering with music festivals in several ways, including increased exposure for their artists, opportunities for artist discovery and talent scouting, and enhanced brand recognition and reputation.

Major labels contribute to the overall experience of music festivals for attendees by ensuring a diverse and high-quality lineup of artists, providing financial support for festival infrastructure and production, and promoting the festival to attract a larger audience.

Critics argue that the involvement of major labels in music festivals can lead to a focus on commercial success over artistic integrity, a limited diversity of artists and genres represented, and higher ticket prices, making festivals less accessible to certain audiences.

Major labels can positively contribute to the sustainability of music festivals by investing in eco-friendly festival infrastructure and practices, supporting initiatives to reduce waste and promote recycling, and promoting responsible behavior among festival attendees.

Major labels influence the booking process for live events outside of music festivals by directly booking artists for concerts and tours, providing financial support to concert promoters, and negotiating exclusive deals with venues.

Major labels face challenges in the changing landscape of the music industry due to the rise of streaming services and the decline of physical sales, the increasing popularity of independent artists and DIY music, and the fragmentation of the music market and the emergence of niche genres.

Major labels adapt to the changing music industry landscape by investing in new technologies and platforms, diversifying their revenue streams, and forming strategic partnerships with other companies.

Major labels should consider ethical factors such as ensuring fair compensation for artists and performers, promoting diversity and inclusion in festival lineups, and minimizing the environmental impact of festivals and live events.

Major labels can strike a balance between commercial success and artistic integrity by prioritizing the artistic vision of the festival organizers, considering the commercial potential of the artists, and seeking input from fans and music critics.

Major labels can support the development of emerging artists and genres at music festivals by providing financial support for emerging artists to perform at festivals, creating opportunities for emerging artists to collaborate with established artists, and promoting emerging artists through their marketing and distribution channels.

Major labels contribute to the overall economic impact of music festivals and live events by generating revenue through ticket sales and merchandise, creating jobs and stimulating local economies, and attracting tourists and promoting cultural exchange.

Future trends that may shape the relationship between major labels and music festivals include the increasing use of technology to enhance the festival experience, the growth of virtual and hybrid music festivals, and the rise of sustainable and eco-friendly festivals.