The primary goal of cross-cultural communication is to foster understanding, cooperation, and collaboration among individuals and groups from different cultural backgrounds.

Ethnocentrism, which is the belief that one's own culture is superior to others, is not a key element of cross-cultural communication. Instead, cross-cultural communication emphasizes cultural awareness, open-mindedness, and respect for diversity.

Ethnocentrism is the tendency to view other cultures through the lens of one's own culture, often leading to biases and misunderstandings. It is the opposite of cultural relativism, which emphasizes understanding and appreciating other cultures on their own terms.

High-context communication relies heavily on shared cultural context and nonverbal cues. A formal diplomatic meeting, where participants are expected to adhere to specific protocols and diplomatic language, is an example of high-context communication.

Accommodation is the process of adapting one's communication style to match that of the other person. It involves adjusting one's language, tone, and nonverbal cues to facilitate effective communication and understanding.

Using humor and sarcasm is generally not an effective strategy in cross-cultural communication, as it can be easily misunderstood or misinterpreted. It is important to be mindful of cultural differences in humor and avoid using jokes or sarcasm that may be offensive or confusing to others.

Body language is a form of nonverbal communication that includes gestures, facial expressions, posture, and eye contact. It conveys messages and emotions without words.

Kinesics is the study of body movements and gestures as a form of communication. Shaking hands as a greeting is an example of kinesics, as it conveys a message of respect, acknowledgment, or farewell.

Intercultural communication is the study of the relationship between culture and communication. It examines how cultural factors influence communication processes and how communication shapes cultural practices and beliefs.

Cultural relativism is the belief that cultural practices and beliefs should be understood and evaluated within their own cultural context, rather than being judged by the standards of another culture.

Acculturation is the process of acquiring the cultural knowledge, values, and behaviors of a new culture. It involves adapting to a new cultural environment while maintaining one's own cultural identity.

Cultural assimilation is the process of completely abandoning one's own culture and adopting a new one. It involves giving up one's cultural identity and becoming fully integrated into a new culture.

Integration is the process of integrating into a new culture while maintaining one's own cultural identity. It involves finding a balance between adopting new cultural practices and preserving one's own cultural heritage.

While cross-cultural communication can contribute to increased understanding and appreciation of different cultures, it does not directly lead to reduced prejudice and discrimination. Prejudice and discrimination are complex societal issues that require broader efforts to address.

Intercultural competence is the ability to communicate effectively with people from different cultural backgrounds. It involves possessing the knowledge, skills, and attitudes necessary for successful cross-cultural interactions.