Traditional advertising is still a major part of the marketing mix, and it is not declining.

Facebook is the most popular social media platform for advertising, with over 2 billion active users.

Video ads are the most effective type of social media advertising, as they are more engaging and memorable than other types of ads.

Targeting your audience by interests is the most effective way to reach people who are likely to be interested in your product or service.

Tracking conversions is the best way to measure the effectiveness of your social media advertising, as it shows how many people took the desired action after seeing your ad.

The use of machine learning is the latest trend in artificial intelligence advertising, as it allows advertisers to target their ads more effectively and to create more personalized ads.

The story itself is the most important element of brand storytelling, as it is what will capture the audience's attention and make them remember your brand.

Video is the best way to tell a brand story, as it is more engaging and memorable than other types of content.

The target audience is the most important thing to keep in mind when creating an advertising campaign, as it will determine the message, the creative, and the budget.

Tracking conversions is the best way to measure the effectiveness of an advertising campaign, as it shows how many people took the desired action after seeing your ad.