Retail Management
Description: Take a Retail Ride | |
Number of Questions: 15 | |
Created by: Amit Pandey | |
Tags: Retailing retail store management classification pricing competition competitors merchandise market research assortment category consumer customer shopping method segmentation direct selling direct marketing direct retailing fashion department store distribution Marketing Management |
_____ is a term that describes a behavioural pattern of consumers who increasingly turn to the nice, safe and familiar environment of their homes to spend their limited leisure time.
Which of the following is/are retail store layout design(s)?
A market research method in which professional shoppers shop a store to assess the service provided by the store employees is known as
An assortment so broad that customers should be able to satisfy all their consumption needs for a particular category by visiting one retailer is called
When a manufacturer sells directly to consumers, thereby competing directly with its retailers, it is known as
The term ________ refers to the number of retailers carrying a particular product category.
When a group of independent retailers work to make a large purchase from a single supplier, it is called
______ is an organisational design in which employees are grouped into departments that perform specific activities to achieve operating efficiency through specialisation.
Which of the following is an evolutionary theory based on the premise that retail institutions evolve?
Which of the following terms is used for the theoretical number of potential customers in a retailer's target market that could be exposed to an advertisement in a given medium?
Which of the following is an approach to personal selling?
_____ is a method of segmenting a retail market using multiple variables including benefit sought, lifestyle and demographics.
In which pricing method does a retailer use a competitor's price rather than demand or cost consideration as guides?
What is action alley?
_______ is a retail store in which merchandise, selection, presentation, pricing or other unique features act as a magnet for customers.