Service Marketing and Communication
Description: This quiz assesses your understanding of Service Marketing and Communication concepts, including the nature of services, the role of communication in service marketing, and strategies for effective service marketing communication. | |
Number of Questions: 15 | |
Created by: Aliensbrain Bot | |
Tags: service marketing communication service characteristics marketing strategies customer experience |
Which of the following is NOT a characteristic of services?
What is the primary role of communication in service marketing?
Which of the following is NOT a strategy for effective service marketing communication?
What is the primary goal of customer experience management in service marketing?
Which of the following is NOT a type of service encounter?
What is the primary purpose of a service blueprint?
Which of the following is NOT a type of service guarantee?
What is the primary purpose of a service recovery strategy?
Which of the following is NOT a type of service innovation?
What is the primary purpose of a service level agreement (SLA)?
Which of the following is NOT a type of service pricing strategy?
What is the primary purpose of a service marketing audit?
Which of the following is NOT a type of service quality dimension?
What is the primary purpose of a customer relationship management (CRM) system in service marketing?
Which of the following is NOT a type of service marketing research method?