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Business Studies (Commerce)

Description: MBA Entrance
Number of Questions: 15
Created by:
Tags: Business Studies Commerce
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The maximum quantum of involvement in a foreign market comes through which of the following?

  1. Exporting

  2. Joint venturing

  3. Licensing

  4. Direct investment

  5. Indirect investment


Correct Option: D
Explanation:

The biggest or greatest amount of involvement in a foreign market comes through direct investment.

Which of the following relates the process of taking a product's brand name for a fresh product in the same product group?

  1. Brand extension

  2. Multibranding

  3. New brands

  4. Singlebranding

  5. Line extension


Correct Option: E
Explanation:

Multiproduct branding strategy whereby a firm markets one or more new products under an already established product

Which of the following is an electronically enabled business model?

  1. Internet commerce

  2. Web commerce

  3. Computer commerce

  4. Electronic commerce

  5. Net commerce


Correct Option: D
Explanation:

A type of business model, or segment of a larger business model, that enables a firm or individual to conduct business over an electronic network.

Which one of the following price determination processes is usually entertained in international trade?

  1. Non-tariff barriers

  2. Voluntary Export Restraints

  3. Dumping

  4. Preferential trade arrangements

  5. North American Free Trade Agreement


Correct Option: C
Explanation:

Dumping is the pricing in the international market. It happens when manufacturers export a product to another country at a price either below the price charged in its home market or below its cost of production.

Which one of the following concepts is said to be a non-obstacle in local marketing?

  1. It can drive up manufacturing and marketing costs by reducing economies of scale.

  2. It can create logistical problems when the company tries to meet varied requirements.

  3. It can attract unwanted competition.

  4. It can dilute the brand's overall image.

  5. It can drive up manufacturing costs.


Correct Option: C
Explanation:

This is not the drawback of local marketing.

Which of the following options is meant for the seller who can manage himself in export?

  1. Direct exporting

  2. Indirect exporting

  3. Licensing

  4. Contract manufacturing

  5. Manufacturers agents


Correct Option: A
Explanation:

Sellers that handle their own exports are engaged in direct exporting.

Some of the industries extend support services to other industries. Broadly, such Industries are called

  1. big industries

  2. primary industries

  3. secondary industries

  4. commercial industries

  5. tertiary industries


Correct Option: E
Explanation:

An industry which does not produce raw materials or manufacture products, but offers a service such as banking, retailing, or accountancy.

Who among the following have legitimate power to market a manufacturer's integral output?

  1. Selling agents

  2. Rack jobbers

  3. Manufacturer's agents

  4. Purchasing agents

  5. Manufacture and purchase agents


Correct Option: A
Explanation:

Since selling agents are responsible for selling products

Which of the following uses trade encouragement to promote product through a proper medium?

  1. Push strategy

  2. Pull strategy

  3. Blocking strategy

  4. Integrated strategy

  5. Pull-push strategy


Correct Option: A
Explanation:

A push strategy is sales based. A push strategy uses marketing channels, such as trade promotions, to push a product or service through to the sales channel.

Walmart held Sam's club is an example of which of the following types?

  1. Factory outlet

  2. Super - specialty store

  3. Seconds store

  4. Warehouse club

  5. Purchasing agents


Correct Option: D
Explanation:

It is a retail store, usually selling a wide variety of commodities, in which customers are required to buy large, wholesale quantities of the store's products.

Rolls Royce uses which of the following distribution formats?

  1. Intensive distribution

  2. Exclusive distribution

  3. Selective distribution

  4. Open distribution

  5. Distribution


Correct Option: B
Explanation:

It is a situation in which only certain dealers are allowed to sell a certain product.

What gives a clear concept in attaining goals of marketing through various advancement methods?

  1. Integrated international affairs

  2. Integrated marketing communications

  3. The promotion mix

  4. Integrated demand characteristics

  5. Marketing mix


Correct Option: B
Explanation:

An approach to achieving the objectives of a marketing campaign, through a well coordinated use of different promotional methods that are intended to reinforce each other.

Which of the following marketing techniques focusses on specific requirement of the customers?

  1. Micromarketing

  2. Niche marketing

  3. Mass marketing

  4. Segment marketing

  5. Social marketing


Correct Option: B
Explanation:

It is concentrating all marketing efforts on a small but specific segments.

In the aspect of international marketing, a company experiences various important resolutions. Among those decisions, which is the first one?

  1. Deciding whether to go international

  2. Deciding which all markets to enter

  3. Looking at the global marketing environment.

  4. Deciding how to enter markets

  5. Deciding the nature of market


Correct Option: C
Explanation:

This is the foremost strategy in the international marketing.

For the marketing manager, which option of information sources given below is approached very rapidly and inexpensively?

  1. Marketing intelligence

  2. Marketing research

  3. Customer profiles

  4. Internal databases

  5. Marketing profiles


Correct Option: D
Explanation:

It can be usually accessed more quickly and cheaply than other information sources. 

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