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Environmental Scanning: Understanding the External Landscape

Description: Environmental Scanning: Understanding the External Landscape
Number of Questions: 15
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Tags: environmental scanning external analysis business environment
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What is the primary objective of environmental scanning?

  1. To identify opportunities and threats in the external environment

  2. To develop a strategic plan for the organization

  3. To monitor the performance of competitors

  4. To assess the organization's internal strengths and weaknesses


Correct Option: A
Explanation:

Environmental scanning is the process of gathering and analyzing information about the external environment to identify opportunities and threats that may impact the organization.

Which of the following is NOT a component of the external environment?

  1. Economic factors

  2. Political factors

  3. Technological factors

  4. Organizational culture


Correct Option: D
Explanation:

Organizational culture is an internal factor that influences the way an organization operates. Economic, political, and technological factors are all external factors that can impact the organization.

What is the term used to describe the process of continuously monitoring the external environment for changes?

  1. Environmental scanning

  2. Environmental analysis

  3. Environmental assessment

  4. Environmental monitoring


Correct Option: D
Explanation:

Environmental monitoring is the process of continuously monitoring the external environment for changes that may impact the organization.

Which of the following is NOT a tool or technique used for environmental scanning?

  1. SWOT analysis

  2. PEST analysis

  3. Porter's Five Forces analysis

  4. Benchmarking


Correct Option: D
Explanation:

Benchmarking is a process of comparing an organization's performance to that of other organizations to identify areas for improvement. It is not a tool or technique specifically used for environmental scanning.

What is the term used to describe the process of identifying and evaluating trends in the external environment?

  1. Trend analysis

  2. Scenario planning

  3. Risk assessment

  4. Competitive analysis


Correct Option: A
Explanation:

Trend analysis is the process of identifying and evaluating trends in the external environment to identify opportunities and threats that may impact the organization.

Which of the following is NOT a benefit of environmental scanning?

  1. It helps organizations identify opportunities and threats in the external environment

  2. It helps organizations develop a strategic plan

  3. It helps organizations monitor the performance of competitors

  4. It helps organizations reduce costs


Correct Option: D
Explanation:

Environmental scanning does not directly help organizations reduce costs. However, it can help organizations identify opportunities to reduce costs by identifying changes in the external environment that may impact their operations.

What is the term used to describe the process of assessing the impact of external factors on an organization?

  1. Environmental impact assessment

  2. Risk assessment

  3. SWOT analysis

  4. PEST analysis


Correct Option: A
Explanation:

Environmental impact assessment is the process of assessing the impact of external factors on an organization.

Which of the following is NOT a type of environmental scanning?

  1. General environmental scanning

  2. Industry scanning

  3. Competitive scanning

  4. Internal scanning


Correct Option: D
Explanation:

Internal scanning is not a type of environmental scanning. Environmental scanning focuses on the external environment, while internal scanning focuses on the internal environment of the organization.

What is the term used to describe the process of identifying and evaluating the strengths, weaknesses, opportunities, and threats facing an organization?

  1. SWOT analysis

  2. PEST analysis

  3. Porter's Five Forces analysis

  4. Value chain analysis


Correct Option: A
Explanation:

SWOT analysis is the process of identifying and evaluating the strengths, weaknesses, opportunities, and threats facing an organization.

Which of the following is NOT a factor considered in a PEST analysis?

  1. Political factors

  2. Economic factors

  3. Social factors

  4. Technological factors


Correct Option: C
Explanation:

Social factors are not considered in a PEST analysis. PEST analysis focuses on political, economic, and technological factors.

What is the term used to describe the process of identifying and evaluating the key players in an industry?

  1. Competitive analysis

  2. Industry analysis

  3. Market analysis

  4. Customer analysis


Correct Option: A
Explanation:

Competitive analysis is the process of identifying and evaluating the key players in an industry.

Which of the following is NOT a tool or technique used for competitive analysis?

  1. Porter's Five Forces analysis

  2. SWOT analysis

  3. Market share analysis

  4. Value chain analysis


Correct Option: B
Explanation:

SWOT analysis is not a tool or technique specifically used for competitive analysis. It is a tool used for analyzing an organization's internal and external environment.

What is the term used to describe the process of identifying and evaluating the key trends in an industry?

  1. Trend analysis

  2. Scenario planning

  3. Risk assessment

  4. Competitive analysis


Correct Option: A
Explanation:

Trend analysis is the process of identifying and evaluating the key trends in an industry.

Which of the following is NOT a type of trend analysis?

  1. Time series analysis

  2. Cross-sectional analysis

  3. Panel data analysis

  4. Experimental analysis


Correct Option: D
Explanation:

Experimental analysis is not a type of trend analysis. Trend analysis focuses on identifying and evaluating trends in data over time, while experimental analysis focuses on testing hypotheses about cause-and-effect relationships.

What is the term used to describe the process of developing a plan for how an organization will respond to changes in the external environment?

  1. Strategic planning

  2. Tactical planning

  3. Operational planning

  4. Contingency planning


Correct Option: A
Explanation:

Strategic planning is the process of developing a plan for how an organization will respond to changes in the external environment.

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