Advertising History

Description: Advertising History Quiz
Number of Questions: 14
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Tags: advertising history marketing communication
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In the early days of advertising, what was the primary medium used to reach consumers?

  1. Newspapers

  2. Radio

  3. Television

  4. Social Media


Correct Option: A
Explanation:

Newspapers were the primary medium used to reach consumers in the early days of advertising, as they were widely accessible and provided a cost-effective way to reach a large audience.

Which advertising technique involves using catchy phrases or slogans to promote a product or service?

  1. Branding

  2. Public Relations

  3. Direct Marketing

  4. Jingle


Correct Option: D
Explanation:

A jingle is an advertising technique that uses catchy phrases or slogans to promote a product or service. Jingles are often used in radio and television commercials.

What was the first product to be advertised on television?

  1. Bulova Watch

  2. Coca-Cola

  3. Ford Motor Company

  4. General Electric


Correct Option: A
Explanation:

The first product to be advertised on television was a Bulova watch, which aired on July 1, 1941, during a baseball game between the Brooklyn Dodgers and the Philadelphia Phillies.

Which advertising agency is credited with creating the iconic "I'd Like to Buy the World a Coke" campaign?

  1. McCann Erickson

  2. Ogilvy & Mather

  3. BBDO Worldwide

  4. Leo Burnett Worldwide


Correct Option: A
Explanation:

McCann Erickson is credited with creating the iconic "I'd Like to Buy the World a Coke" campaign, which ran from 1971 to 1975.

What was the name of the advertising campaign that featured the slogan "Got Milk?"

  1. The Milk Mustache Campaign

  2. The Got Milk? Campaign

  3. The Milk Life Campaign

  4. The Milk Matters Campaign


Correct Option: B
Explanation:

The Got Milk? Campaign was an advertising campaign that ran from 1993 to 2014 and featured the slogan "Got Milk?"

Which advertising executive is credited with coining the term "Mad Men"?

  1. David Ogilvy

  2. Bill Bernbach

  3. George Lois

  4. Sterling Cooper


Correct Option: C
Explanation:

George Lois is credited with coining the term "Mad Men" in a 1966 article for Esquire magazine.

What was the name of the advertising campaign that featured the slogan "Where's the Beef?"

  1. The Wendy's Campaign

  2. The Arby's Campaign

  3. The McDonald's Campaign

  4. The Burger King Campaign


Correct Option: A
Explanation:

The Wendy's Campaign featured the slogan "Where's the Beef?" and ran from 1984 to 1985.

Which advertising agency is credited with creating the iconic "Think Different" campaign for Apple?

  1. TBWA Worldwide

  2. Ogilvy & Mather

  3. BBDO Worldwide

  4. Leo Burnett Worldwide


Correct Option: A
Explanation:

TBWA Worldwide is credited with creating the iconic "Think Different" campaign for Apple, which ran from 1997 to 2002.

What was the name of the advertising campaign that featured the slogan "Just Do It"?

  1. The Nike Campaign

  2. The Adidas Campaign

  3. The Reebok Campaign

  4. The Puma Campaign


Correct Option: A
Explanation:

The Nike Campaign featured the slogan "Just Do It" and ran from 1988 to the present.

Which advertising executive is credited with creating the iconic "I Love New York" campaign?

  1. David Ogilvy

  2. Bill Bernbach

  3. George Lois

  4. Milton Glaser


Correct Option: D
Explanation:

Milton Glaser is credited with creating the iconic "I Love New York" campaign in 1977.

What was the name of the advertising campaign that featured the slogan "Where's the Remote?"

  1. The Tivo Campaign

  2. The Dish Network Campaign

  3. The DirecTV Campaign

  4. The Comcast Campaign


Correct Option: A
Explanation:

The Tivo Campaign featured the slogan "Where's the Remote?" and ran from 2002 to 2006.

Which advertising agency is credited with creating the iconic "Got Milk?" campaign?

  1. McCann Erickson

  2. Ogilvy & Mather

  3. BBDO Worldwide

  4. Leo Burnett Worldwide


Correct Option:
Explanation:

Goodby, Silverstein & Partners is credited with creating the iconic "Got Milk?" campaign.

What was the name of the advertising campaign that featured the slogan "Think Outside the Box"?

  1. The Apple Campaign

  2. The Microsoft Campaign

  3. The IBM Campaign

  4. The Dell Campaign


Correct Option: A
Explanation:

The Apple Campaign featured the slogan "Think Outside the Box" and ran from 1997 to 2002.

Which advertising executive is credited with creating the iconic "I'm Lovin' It" campaign for McDonald's?

  1. David Ogilvy

  2. Bill Bernbach

  3. George Lois

  4. Dan Weiden


Correct Option: D
Explanation:

Dan Weiden is credited with creating the iconic "I'm Lovin' It" campaign for McDonald's, which ran from 2003 to 2018.

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