To inform voters about a candidate's qualifications.

To attack an opponent's character or record.

To promote a candidate's own policies and positions.

To increase voter turnout.

An ad that highlights a candidate's experience and qualifications.

An ad that attacks an opponent's voting record.

An ad that promotes a candidate's policy proposals.

An ad that encourages voters to turn out on Election Day.

It can increase voter turnout.

It can lead to more informed voters.

It can damage the reputation of the candidates involved.

It can discourage people from participating in the political process.

It can be misleading or inaccurate.

It can be unfair to the candidates being attacked.

It can contribute to a negative and divisive political climate.

All of the above.

It can help voters make more informed decisions.

It can hold candidates accountable for their actions.

It can encourage candidates to take more moderate positions.

None of the above.

Personal attacks on the opponent.

Misrepresenting the opponent's record.

Using fear and scare tactics.

All of the above.

The rise of social media.

The 24-hour news cycle.

The increasing polarization of the electorate.

All of the above.

Campaign finance reform.

Media literacy education.

Increased transparency in political advertising.

All of the above.

It can lead to a decline in trust in government.

It can make it more difficult to address important policy issues.

It can discourage people from participating in the political process.

All of the above.

Encouraging candidates to take the high road.

Educating voters about the dangers of negative campaigning.

Holding candidates accountable for their negative attacks.

All of the above.