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Advertising Case Studies

Description: This quiz will test your knowledge of advertising case studies in political campaigns.
Number of Questions: 15
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Tags: advertising political campaigns case studies
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Which advertising campaign is credited with helping to elect Barack Obama as president in 2008?

  1. Yes We Can

  2. Change We Can Believe In

  3. Hope and Change

  4. Forward


Correct Option: C
Explanation:

The "Hope and Change" campaign was a major factor in Obama's victory in 2008. The campaign used a variety of media, including television, radio, and the internet, to reach voters and promote Obama's message of hope and change.

Which advertising campaign is credited with helping to defeat Hillary Clinton in the 2016 presidential election?

  1. Crooked Hillary

  2. Lock Her Up

  3. Make America Great Again

  4. Drain the Swamp


Correct Option: A
Explanation:

The "Crooked Hillary" campaign was a major factor in Clinton's defeat in 2016. The campaign used a variety of media, including television, radio, and the internet, to attack Clinton's character and raise doubts about her trustworthiness.

Which advertising campaign is credited with helping to elect Donald Trump as president in 2016?

  1. Make America Great Again

  2. Drain the Swamp

  3. Build the Wall

  4. America First


Correct Option: A
Explanation:

The "Make America Great Again" campaign was a major factor in Trump's victory in 2016. The campaign used a variety of media, including television, radio, and the internet, to reach voters and promote Trump's message of economic nationalism and populism.

Which advertising campaign is credited with helping to defeat George H.W. Bush in the 1992 presidential election?

  1. It's the Economy, Stupid

  2. Read My Lips: No New Taxes

  3. A New Beginning

  4. Change We Can Believe In


Correct Option: A
Explanation:

The "It's the Economy, Stupid" campaign was a major factor in Bill Clinton's victory in 1992. The campaign focused on the poor state of the economy and argued that Bush was out of touch with the needs of ordinary Americans.

Which advertising campaign is credited with helping to elect Ronald Reagan as president in 1980?

  1. Morning in America

  2. Let's Make America Great Again

  3. A New Beginning

  4. Read My Lips: No New Taxes


Correct Option: A
Explanation:

The "Morning in America" campaign was a major factor in Reagan's victory in 1980. The campaign used a variety of media, including television, radio, and the internet, to promote Reagan's message of optimism and hope.

Which advertising campaign is credited with helping to defeat Jimmy Carter in the 1980 presidential election?

  1. Let's Make America Great Again

  2. A New Beginning

  3. Morning in America

  4. Read My Lips: No New Taxes


Correct Option: A
Explanation:

The "Let's Make America Great Again" campaign was a major factor in Reagan's victory in 1980. The campaign used a variety of media, including television, radio, and the internet, to promote Reagan's message of economic nationalism and populism.

Which advertising campaign is credited with helping to elect John F. Kennedy as president in 1960?

  1. A New Frontier

  2. Let's Make America Great Again

  3. Morning in America

  4. Read My Lips: No New Taxes


Correct Option: A
Explanation:

The "A New Frontier" campaign was a major factor in Kennedy's victory in 1960. The campaign used a variety of media, including television, radio, and the internet, to promote Kennedy's message of hope and change.

Which advertising campaign is credited with helping to defeat Richard Nixon in the 1960 presidential election?

  1. Let's Make America Great Again

  2. A New Frontier

  3. Morning in America

  4. Read My Lips: No New Taxes


Correct Option: B
Explanation:

The "A New Frontier" campaign was a major factor in Kennedy's victory in 1960. The campaign used a variety of media, including television, radio, and the internet, to promote Kennedy's message of hope and change.

Which advertising campaign is credited with helping to elect Dwight D. Eisenhower as president in 1952?

  1. I Like Ike

  2. Let's Make America Great Again

  3. A New Frontier

  4. Morning in America


Correct Option: A
Explanation:

The "I Like Ike" campaign was a major factor in Eisenhower's victory in 1952. The campaign used a variety of media, including television, radio, and the internet, to promote Eisenhower's message of peace and prosperity.

Which advertising campaign is credited with helping to defeat Adlai Stevenson in the 1952 presidential election?

  1. Let's Make America Great Again

  2. A New Frontier

  3. Morning in America

  4. I Like Ike


Correct Option: D
Explanation:

The "I Like Ike" campaign was a major factor in Eisenhower's victory in 1952. The campaign used a variety of media, including television, radio, and the internet, to promote Eisenhower's message of peace and prosperity.

Which advertising campaign is credited with helping to elect Harry S. Truman as president in 1948?

  1. The Truman Train

  2. Let's Make America Great Again

  3. A New Frontier

  4. Morning in America


Correct Option: A
Explanation:

The "Truman Train" campaign was a major factor in Truman's victory in 1948. The campaign used a variety of media, including television, radio, and the internet, to promote Truman's message of peace and prosperity.

Which advertising campaign is credited with helping to defeat Thomas E. Dewey in the 1948 presidential election?

  1. Let's Make America Great Again

  2. A New Frontier

  3. Morning in America

  4. The Truman Train


Correct Option: D
Explanation:

The "Truman Train" campaign was a major factor in Truman's victory in 1948. The campaign used a variety of media, including television, radio, and the internet, to promote Truman's message of peace and prosperity.

Which advertising campaign is credited with helping to elect Franklin D. Roosevelt as president in 1932?

  1. The Happy Warrior

  2. Let's Make America Great Again

  3. A New Frontier

  4. Morning in America


Correct Option: A
Explanation:

The "Happy Warrior" campaign was a major factor in Roosevelt's victory in 1932. The campaign used a variety of media, including television, radio, and the internet, to promote Roosevelt's message of hope and change.

Which advertising campaign is credited with helping to defeat Herbert Hoover in the 1932 presidential election?

  1. Let's Make America Great Again

  2. A New Frontier

  3. Morning in America

  4. The Happy Warrior


Correct Option: D
Explanation:

The "Happy Warrior" campaign was a major factor in Roosevelt's victory in 1932. The campaign used a variety of media, including television, radio, and the internet, to promote Roosevelt's message of hope and change.

Which advertising campaign is credited with helping to elect Woodrow Wilson as president in 1912?

  1. The New Freedom

  2. Let's Make America Great Again

  3. A New Frontier

  4. Morning in America


Correct Option: A
Explanation:

The "New Freedom" campaign was a major factor in Wilson's victory in 1912. The campaign used a variety of media, including television, radio, and the internet, to promote Wilson's message of economic reform and social justice.

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