Advertising measurement aims to assess the effectiveness of advertising campaigns by evaluating various metrics such as reach, frequency, brand awareness, and ROI.

Reach is a measure of the number of unique individuals who have seen an advertising message at least once.

Frequency is a measure of the average number of times an individual is exposed to an advertising message.

Gross rating point (GRP) is calculated by multiplying reach and frequency.

Effective frequency is the optimal number of times an individual should be exposed to an advertising message to achieve the desired impact.

Recall is a measure of the percentage of people who remember an advertising message after being exposed to it.

Recognition is a measure of the percentage of people who recognize an advertising message after being exposed to it.

Brand awareness is typically measured through surveys, focus groups, social media analytics, and other methods.

Return on investment (ROI) in advertising is calculated by dividing advertising revenue by advertising expenses.

Cookie data is not a common advertising measurement tool, as it is primarily used for tracking online behavior and targeting advertising.

In political campaigns, advertising measurement is used to evaluate the effectiveness of campaign messages, track the reach and frequency of campaign ads, and measure the impact of campaign advertising on voter turnout.

Sales lift is a metric used to measure the impact of advertising on sales by comparing sales before and after the advertising campaign.

Website traffic is a metric used to measure the impact of advertising on website traffic by tracking the number of visitors to a website.

Social media engagement is a metric used to measure the impact of advertising on social media engagement by tracking the number of likes, shares, and comments on social media posts.

Net sentiment score is a metric used to measure the impact of advertising on brand sentiment by calculating the difference between positive and negative sentiment scores.