The primary goal of advertising budget allocation in political campaigns is to influence voter behavior and persuade them to support a particular candidate or party.

Candidate's personal wealth is generally not a factor considered when allocating advertising budget in political campaigns.

The most common method used to allocate advertising budget in political campaigns is to allocate a percentage of the total campaign budget to advertising.

Television is typically the most expensive media channel for political advertising due to its wide reach and high production costs.

Digital advertising is primarily used in political campaigns to target specific voter demographics with tailored messages.

Pacing advertising spending evenly throughout the campaign is not a common strategy, as campaigns typically allocate more budget to the final weeks of the campaign.

Swing state targeting is the practice of allocating more advertising budget to areas where the race is expected to be close, in order to maximize the impact of advertising spending.

The candidate's personal wealth is generally not a factor considered when determining the appropriate advertising budget for a political campaign.

Gross rating points (GRPs) is the term used to describe the practice of allocating advertising budget based on the estimated number of people who will see the advertisement.

Return on investment (ROI) is not a common metric used to measure the effectiveness of political advertising, as it is difficult to quantify the impact of advertising on election outcomes.

Negative advertising is the practice of using advertising to attack an opponent's character or record.

Testimonial ads are not a common type of negative advertising, as they typically focus on promoting a candidate's positive qualities rather than attacking an opponent.

Positive advertising is the practice of using advertising to promote a candidate's positive qualities or accomplishments.

Attack ads are not a common type of positive advertising, as they focus on attacking an opponent rather than promoting a candidate's positive qualities.

Comparative advertising is the practice of using advertising to compare a candidate's positions on issues to those of their opponent.