Usability testing aims to assess how easy and satisfying it is for users to interact with a software product, rather than focusing on identifying bugs, meeting functional requirements, or optimizing performance.

A/B testing is a method for comparing two versions of a software product to determine which one performs better. It is not a usability testing method because it does not directly assess the ease of use or user satisfaction with a product.

A usability heuristic evaluation involves inspecting a software product against a set of predefined criteria to identify potential usability problems. It is a cost-effective and efficient way to identify usability issues early in the development process.

Website traffic is not a usability metric because it does not directly measure the ease of use or user satisfaction with a software product. It is a measure of the number of people visiting a website, which is not necessarily related to the usability of the website.

A cognitive walkthrough involves simulating the thought process of a user as they interact with a software product to identify potential usability problems. It is a technique that can be used to identify usability issues early in the development process.

Using bright colors and animations to attract attention is not a guideline for designing user-friendly interfaces. In fact, excessive use of bright colors and animations can be distracting and overwhelming for users.

A usability test report serves multiple purposes, including documenting the findings of the test, providing recommendations for improving the usability of the product, and communicating the results to stakeholders.

While usability testing can lead to improvements in user experience and reduced development costs, it is not directly responsible for increasing sales and revenue. Sales and revenue are influenced by a variety of factors, including marketing, pricing, and overall product quality.

Usability is a subset of user experience. Usability focuses on the ease of use and efficiency of a product, while user experience encompasses all aspects of a user's interaction with a product, including usability, aesthetics, and emotional response.

Google Analytics is not a usability testing tool. It is a web analytics tool that provides data on website traffic and user behavior. Usability testing tools are specifically designed to help researchers evaluate the ease of use and user satisfaction with a software product.

A pilot study in usability testing serves multiple purposes, including identifying potential problems with the test design, collecting preliminary data on the usability of the product, and training participants.

Guerrilla usability test is not a type of usability test. It is a method of conducting usability testing with a small number of participants in a public setting, such as a coffee shop or a park.

Internal validity refers to the extent to which the results of a usability test are accurate and reliable, while external validity refers to the extent to which the results can be generalized to a different population or context.

A usability inspection involves inspecting a software product against a set of predefined criteria to identify potential usability problems. It is a cost-effective and efficient way to identify usability issues early in the development process.

A/B testing is not a usability testing technique. It is a method for comparing two versions of a software product to determine which one performs better. Usability testing techniques are used to evaluate the ease of use and user satisfaction with a software product.